What is Google Ad Grants for Charities?
The Google Ad Grant is open to registered charities in countries including the UK. Google reserves the right to turn charities down for any reason, including the organisation’s politics. However, refusal from Google is rare.
All they require is an application form to be submitted, highlighting what the organisation does and the benefits a Google AdWords grant would bring.
The £10,000 value is actually calculated by Google as £330 per day. Once the account has been authorised by the Google grants team, Non-profit organisations need to create sample campaigns. This is to demonstrate that the charity understands how AdWords works and also that they are able to use it effectively and appropriately.
This needs to be done carefully; poorly constructed campaigns will be rejected by Google and will then have to be re-submitted, causing considerable delay.