When choosing how much you are going to spend on an SEO campaign it’s vital that you work out whether the keywords you wish to rank for will generate a successful return on your investment.

This quick and simple SEO calculator will advise whether or not your chosen SEO campaign is likely to generate effective returns. It takes into account profits accumulated through your website through organic search minus your SEO campaign cost and is based on CTR (click-through-rate) and conversion rates of a typical ‘enquiry-led’ website and also an eCommerce ‘sales-led’ website.

You can tweak and change these values from within the options tab.


  • Position Visits Monthly Conversions Monthly Return
    1-3 -- -- --
    4-10 -- -- --
    1-10 -- -- --
  • These are estimates only and are designed to illustrate the potential return based on the SEO investment once sufficient rankings have been achieved.

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