So, what exactly is digital PR?
In essence, digital PR is very similar to traditional PR except, of course, it deals with online platforms rather than offline ones.
Digital PR involves identifying your objectives, key messages, and target audience, and then finding and executing the most appropriate strategy to optimise your results.
It’s all about online reputation management and putting your company’s key messages right in front of your target audience in order to strengthen brand awareness and generate interaction.
For a fully integrated campaign, your digital PR strategy should be integrated with your other digital marketing tactics, including your PPC and SEO campaigns, as well as your website and your social media marketing strategies, in order to achieve optimum results. We can help you to achieve this.
Is this something you can help me with?
It most certainly is! As a leading digital PR agency, we can help you secure coverage in the most influential, relevant, and popular online publications and blogs, giving you the coverage you need to generate leads, sales, and revenue.
We have over five years experience providing digital PR support and online reputation management for a whole host of brands, of all shapes and sizes. From automotive companies, charities, and food manufacturers, through to fashion and beauty brands – you name it, we’ve worked on it.
We’ll help you to set your objectives and your KPIs for your digital PR activity, we’ll create a media and influencers list so that you know who you need to target, and then we’ll contact all of the relevant journalists on your behalf and secure the coverage that you need. Oh, and we’ll even put together an informative little wrap report that will give you the low down on what went really well, and what could be improved for your next campaign. What more could you want?
Sounds great – but how do I know you’ll deliver?
We understand that it’s hard to tell whether a digital PR agency is all talk or whether they’ll deliver everything they promise you – but we want to reassure you that we absolutely never make promises that we can’t keep.
Of course, we wouldn’t expect you to take our word for it. Check out the case studies below to see what we’ve managed to achieve for just a handful of our clients….