08 Jun

Why digital marketing is essential for new businesses

Thanks to advances in technology, more people than ever before are connecting, engaging, and communicating online. This only the tip of the iceberg as to why digital marketing is essential for new businesses.

As a result, digital is now recognised as one of the most powerful communication tools, allowing businesses to connecting with new, existing, and potential customers, in all corners of the world.

And, if you’re a start up business, it’s vital that you recognise the importance of investing in digital marketing if you’re looking to optimise exposure, boost conversion rates, and raise awareness.

After all, launching your own business can be daunting and challenging, especially if you don’t have any financial backing.  Oh, and with approximately 80 new businesses born in the UK, every single hour, it’s crucial that you take the time to position your brand at the forefront of your customers’ minds, especially in the digital world.

Today, one of the best ways of growing your brand is to invest in highly targeted digital marketing solutions that will allow you to connect, engage, and inspire your target market.

Let’s face it, digital marketing is faster, more versatile, and more streamlined than any traditional marketing tactic, which is one of the reasons why this form of communication has continued to increase in popularity.

If you’re a start up business and you’re looking to make your mark in the online world, we’ve created a helpful guide outlining why digital marketing is essential for new businesses – we hope you find it helpful!

What is digital marketing?

So what exactly is digital marketing? Although many small businesses recognise that they need digital marketing, many do not know what methods of communication are employed as part of an effective digital media strategy.

From blogs, online advertising, and SEO website content, thorough to social media, email marketing, and PPC (Pay-per-click) there are a whole host of innovative forms of digital communication that can be used to engage with your target market.

You can engage with your target market in real time

As an aspiring entrepreneur or new business owner, you will quickly realise that networking is everything when it comes to raising awareness of your product or service.

From connecting with customers and investors, through to engaging with potential partners and other businesses, there are a whole host of digital marketing solutions that will allow you to connect with the right people, at the right time.

Embracing a number of platforms that have the ability to help you to maximise exposure, digital marketing will allow you to reap the many benefits that come hand in hand a number of digital channels.

Embrace social media channels

Today, the majority of us are permanently attached to our smart phones ad tablets. And, with more people than ever before communicating, shopping, and connecting using social media, it would be foolhardy not to utilise these platforms and channels of communication as part of your digital marketing strategy.

The power of social media certainly should not be underestimated or ignored. Allowing you to connect with people that are genuinely interested in your brand, ensuring that you have a credible presence on all social media platforms is a great starting point when it comes to building relationships, managing your reputation, and of course, spreading the word about your products or services!

Some of the most popular social media platforms include Instagram, Facebook, Twitter, and Pinterest. Just remember, as a general rule of thumb, it’s definitely a case of quality over quantity when it comes to sharing content on social media. So, if you haven’t got anything good to say or share, simply don’t post it!

Whether you use social media to acquire new clients or to gain a credible online presence, digital media will allow you to directly target your audience based on the country they live in, their age, and their interests.
Embrace social media channels

Today, the majority of us are permanently attached to our smart phones ad tablets. And, with more people than ever before communicating, shopping, and connecting using social media, it would be foolhardy not to utilise these platforms and channels of communication as part of your digital marketing strategy.

The power of social media certainly should not be underestimated or ignored. Allowing you to connect with people that are genuinely interested in your brand, ensuring that you have a credible presence on all social media platforms is a great starting point when it comes to building relationships, managing your reputation, and of course, spreading the word about your products or services!

Some of the most popular social media platforms include Instagram, Facebook, Twitter, and Pinterest. Just remember, as a general rule of thumb, it’s definitely a case of quality over quantity when it comes to sharing content on social media. So, if you haven’t got anything good to say or share, simply don’t post it!

Whether you use social media to acquire new clients or to gain a credible online presence, digital media will allow you to directly target your audience based on the country they live in, their age, and their interests.

You can identify and understand your audience

The key to a successful digital marketing campaign is understanding your target audience. And, unlike conventional forms of marketing such as sponsorship and print advertising, digital marketing is a great way of collecting a broad range of data about your target market.

For example, by setting up analytics on your website, you will be able to access data that highlights how long your customers spend on your page, as well as the sites they visit after spending time on yours.

There are an extensive range of sophisticated analysis tools that will give you an insight into the needs and requirements of your target market, allowing you to market your product or service effectively.

But that’s not all… there are also a number of digital marketing solutions that can be used to predict the future actions of your target demographic too! This will allow you to boost retention rates, whilst ensuring that all of the components are in place to capture your audience when the time comes.

Cost effective

Due to its versatility and power to connect and engage with a worldwide audience, digital marketing is far more cost effective than traditional marketing – great news if you’re a new business on a limited budget!

Optimise conversion rates

Digital marketing will not only allow you to increase engagement rates, but it will also allow you to optimise conversion rates too!

There are a number of tools that will allow you to measure the success of the incoming traffic to your site. This means you will be able to determine the traffic that is converted into subscribers, sales or leads, as well as look at areas of improvement.

Earn people’s trust

Millions of people, in all corners of the world engage with social media platforms and other digital channels.

And, an increasing number of people are now connecting and engaging with their favourite brands online! So, as a new business, this offers the perfect opportunity to collect as many testimonials and reviews as possible about your product or service.

People trust people and when it comes to considering whether or not to purchase a particular product or service. In fact, it’s often the case that many people will base their decision about your brand based on what others have said.

Above all, building your brand through effective digital marketing will not only allow you to maximise exposure, but it will also allow you to inspire action and expand your reach to new markets, in all corners of the world, 24 hours a day, 7 days a week.

After all, digital marketing is an important step for any business, regardless of their size or status. Oh, and if you stand any chance of staying one step ahead of your competitors, it’s certainly worthwhile recognising the significant role digital marketing can play when it comes to growing your new start-up!

Embrace Digital for your Startup!

Here at Digital Ethos, we specialise in creating effective digital marketing campaigns that not only inspire action, but also achieve optimum results. If you have any questions about how we can help you to drive your start up business forward in the digital world, please do not hesitate to get in touch.

Our friendly and helpful team is always on hand to answer any of your questions and we always go that extra mile to deliver digital marketing solutions that meet your objectives and requirements.

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