Whether you’re developing a new product or service, or promoting your existing ones to your potential customers, it’s crucial that you understand that audience, and we don’t just mean on a traditional, demographic level. Oh no, we’re talking about their perceptions and understandings, their behaviours, their influences, and, most importantly (at least in terms of digital marketing), how they share information with one another.
Why should I care what people think of me anyway?
We’ve all been there – one of the other kids at school was laughing at your new bag or making fun of your favourite band and your mum told you not to care what people think of you. Whilst this approach stands up in the playground, it simply doesn’t work for businesses. If you want to succeed (and let’s face it, who doesn’t?) you have to care what people think of you.
For your brand to successfully engage with your customers and potential customers, you absolutely must understand how to connect and engage with them, and how they connect and engage with each other. After all, how else will you motivate them to become customers?