20 Jun

Facebook Launches Product Focussed Collection Adverts

Embracing the popularity of Facebook advertising campaigns, the popular social media platform has recently introduced collection adverts.

 

Having been tested by a carefully selected group of leading brands, such as Adidas, Tommy Hilfiger, and Michael Kors, the new advertising option became available to all companies at the end of March 2017 as part of the social media network’s aim to roll out mobile ad formats that bring off-Facebook experiences onto the platform.

So what are collection Adverts?

Reflecting the current trend for accessing the internet by mobile devices and the wealth of statistics showing an ever-increasing amount of mobile traffic, Collection adverts are product-focused ads that allow users to shop the adverts directly from their mobile, in a more visual and immersive way.

 

These ads can combine a video, slideshow, or image, with product images taken from a product catalogue taken on a mobile, linking through to the point of sale on the brand’s site or mobile app.

 

As one of the most immersive ad formats offered by the platform to date, Facebook collection ads are ideal for retail and e-commerce brands that want to show an inspirational video or image alongside their products. The social network hopes that this new ad format will help to build a great new shopping experience for consumers, whilst helping marketers to drive mobile sales and discovery.

 

Facebook’s director of product marketing, Maz Sharafi, was quoted in the press stating: “Collection is, at its core, a new ad experience that we’ve built specifically for news feed, to drive product discovery and sales through an engaging format in a fast-loading shopping experience.”

The benefits of collection adverts for brands

Drive product discovery via mobile devices

 

Collection ads allow you to pair video or imagery with relevant products for a mobile-friendly, engaging experience. With mobile being people’s main platform for online shopping, it’s vital that your brand makes its online experience as easy as possible for mobile users – collection adverts do just that.

 

 

Deliver a seamless mobile browsing experience

 

Consumers who view your advert can then browse more products in a fast-loading, full-screen experience, without leaving the Facebook app, unlike a traditional Facebook ad, where clicking on a brand’s ad would open a dedicated microsite or product catalogue hosted outside of Facebook.

 

Convert demand into sales

 

Interested customers can continue to purchase on your website or app, without the hassle of leaving the platform. This makes conversion quicker and simpler, allowing you to convert demand and interest into sales by offering engaging, dynamically targeted mobile optimised ads.

 

Diverse and flexible

 

Collection adverts can be styled and created in countless different ways in order to fit seamlessly into your other campaigns and marketing activities. For example, if you create how to guides, you can turn them into adverts, or if your audience has been shown to engage most with style guides, you can use this format to make a shopable one.

 

Track your results

 

Alongside this new ad format, Facebook has also introduced its outbound click metric, which is optimised for tracking results on more creative formats, such as Collection. Promising to five marketers a clearer view of the path that their customers take, the new metric will ensure that you know exactly when someone leaves Facebook through an ad. The previous link clink metric meant that it was often difficult to know exactly where ads came from, particularly for creative ads.

 

Sharafi was quoted in the press stating: “One of the things we’re trying to do with the introduction of a new metric is to provide more clarity and transparency. In the scenario of Adidas using Collection, in a world where you don’t have outbound click, you wouldn’t be able to tell which click happened from the News Feed, where people have opened the immersive experience, and which clicks happened within the Collection.”

 

Of course, it’s worth bearing in mind that collection adverts won’t work for every business – they are designed to meet the needs of those companies who are selling products rather than services, particularly fashion and lifestyle brands.

Creating a collection advert…

 

As with other types of Facebook ads, collection adverts are created within Facebook Business Manager.

 

To create your collection ad, you’ll need an image or a video, and a product catalogue. If you haven’t already got a product catalogue set up, you might need to seek the help of a professional developer to set up the coding for the products you want to include in the advert.

 

When you set up your collection ad, you’ll also need to choose whether the objective is traffic or conversions. If you opt for traffic, then you’ll be charged based on the number of times people click on the initial ad to open the product category. On the other hand, if you select conversions, Facebook will target the ad at people they think are most likely to click through to your site or app, but will charge you based on the number of times the ad appeared in people’s news feeds. If you’re looking to boost sales, we’d recommend a conversion-focused campaign.

 

Now all of the technical work is out of the way, it’s time to get creative! Using video content as your key feature is the most popular and effective way to create an engaging advert that will excite your target audience. In fact, according to Facebook, approximately 30% of mobile shoppers state that video content is the best way to discover new products.

 

The video can be either square or horizontal, at a 16:9 aspect ratio – vertical videos are not recommended. If you opt to use photos instead of videos, you’ll need an image that’s horizontal at a 1.9:1 aspect ratio. It’s also important to note that no more than 20% of the image can be text.

 

Collection adverts allow you to feature up to 50 products, selecting key pieces that you want to feature higher up on the list. Alternatively, Facebook can use an algorithm to automatically select and feature the most popular products towards the top.

 

However, although it is possible to feature up to 50 products, this isn’t necessarily advisable as it can prove overwhelming to your audience and they may not stick around to work their way through your list! Instead, why not create multiple adverts targeting different products to different consumers? These carefully targeted ads are likely to drive more sales.

 

Here at Digital Ethos, we specialise in creating effective Facebook advertising campaigns that not only inspire action, but also achieve optimum results. If you have any questions about how we can help you to drive your start up business forward in the digital world, please do not hesitate to get in touch.

 

Our friendly and helpful team is always on hand to answer any of your questions and we always go that extra mile to deliver digital marketing solutions that meet your objectives and requirements.

 

 

09 Jun

Why digital?

Why is digital marketing so important?

This is the question I get asked in a round about way almost every time I pick up the phone and prospect for a potential client. Because it is not only a rapidly growing force in the current marketing playing field, it is the future of marketing, and digital media is beginning to replace more traditional forms altogether.

Why?

Well quite simply because you can actually refine how you target, get instant feedback from data received as soon as someone interacts with your business or brand on a digital platform which then enables you to create evolving campaigns which deliver tangible relatable results which convert into paying customers, this is very difficult to achieve with the more traditional types of print media advertising.

With digital we can tell who is looking at your advert, what time of the day, where on the globe they viewed it, how long they viewed it, how they came to your website, at what point did they decide to make a purchase, enquiry or navigate away from your site.

While older generations will no doubt lament the demise of paper-based media such as newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption.

The facts are that digital methods of communication and marketing are faster, more accurate, versatile, practical and streamlined, so it is perhaps unsurprising that those companies who have adopted it as the main focus for their marketing spend just so happen to be the most successful businesses.

The good news is that digital offers just as much potential to marketers as it does to consumers in that consumers are presented with what they are actually searching to purchase at the click of a button or the tap of a finger. And businesses/marketers get to instantly interact with these clicks and taps to be able to better understand a brands equity position, understand the direct actions of their competition and how it affects their customer visitation and we are just merely scratching the surface here.

Digital marketing provides the window into the behaviour of customers globally and instantly as tools such as Google Analytics allow us to analyse data in real time, this availability of information is incredibly valuable as it helps a business to refine its route to market and maximise its profit margins.

It is safe to say that if you are in business today and certainly a new business, if you are not in digital then you are not in business.

Where does Digital Marketing Start?

First and foremost you will need a website whether it be to sell products online as an e-commerce store, or to provide information, provide subscriptions for services or to showcase your service. However the internet is like an ocean filled with ships trying to find land and your business is that land and the lighthouse that guides them safely to that land is your digital marketing. Point being that if you do not have a great digital marketing campaign running then your customers will not make it to you.

Let’s take a quick look of some of the key forms of Digital Marketing being used today

Websites and SEO content
Blogs
Internet banner ads
Online video content
Pay-per-click (PPC) advertising
Email marketing
Social media marketing (Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.)
Mobile marketing (SMS, MMS, etc.)

So, why digital marketing?

First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for a fraction of the cost of a TV ad or print campaign, and will reach a wider audience which you can also obtain data from.

As mentioned earlier on one of the key benefits of marketing digitally is the ease with which results can be tracked and monitored. Rather than contracting and expensive customer research company to analyse and report back on their findings which by the time the findings are reported the information is now old, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the future.

Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption. According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that’s over 40 million individuals.

The bottom line is, the digital age is here, and those businesses that fail to adapt to this marketing climate are at great risk of falling by the wayside sooner rather than later.

08 Jun

How to Develop your Content Marketing Strategy

Today, it’s simply not enough to have an online presence in the digital world. After all, with millions of brands in all corners of the globe recognising the significant role digital marketing can play when it comes to generating leads, maximising awareness, and boosting engagement, it’s crucial that your digital marketing strategy is on point if you stand any chance of standing out from the crowd.

With fierce competition and an already over-populated digital environment, every business should pay close attention to creating a solid content marketing plan that will allow you to achieve your business goals.

A well-developed strategy will not only help you to define your goals but it will also allow you to optimise traffic, generate leads, and boost conversion rates.

And, there are a whole host of ways that you can you can develop your marketing strategy…

But why is content marketing important?

In today’s technically advanced world, if you don’t have an online presence, you’ll almost certainly be left behind.

From SEO website content through to creating relevant blog posts, content marketing not only helps brands to inspire action, generate traffic, and boost awareness on a global scale, but is also allows businesses to expand their reach, maximise engagement and achieve their business objectives… so it’s definitely worth tuning in!

One of the most reliable sources of traffic, high impact content also allows you to generate revenue and experiment with a wide range of other marketing tactics.

Here’s how you should develop your content marketing plan…

What’s your goal?

First and foremost, it’s important that you are able to determine your goals before you even think about creating your content marketing strategy.

As part of this process, you should ask yourself why you need a content marketing strategy and the reasons why you want to produce the content. Remember your goals should be S.M.A.R.T – specific, measurable, attainable, realistic and time-bound.

Research

Before beginning any marketing strategy, it’s important that you conduct buyer persona research as this will give you an insight into your target market’s desires and needs. This means, you will then be able to maximise engagement by catering the content to your audience’s requirements.

Although, it can be tempting to jump straight in and start creating your content, taking the time to conduct thorough research is a crucial stage of any planning process.

A content audit

In recent years, blogging has continued to increase in popularity, and as a result, creating engaging blog posts in one of the most frequent types of content that businesses start with.

Impactful, effective, and cost effective, creating your own blog as a stand alone platform or part of your website is a great way of creating purposeful, interesting and relevant content that your customers will be able to engage and interact with.

But, if you’re considering creating a series of blog posts, it’s crucial that you analyse what type of content your target market are engaging with the most. This will allow you to determine what type of content should be within your strategy.

Do you have a content management system in place?

It’s super important that you have a content management system in place that will allow you to manage your content in accordance with your business goals and objectives.

When choosing a content management system, you should ensure that it incorporates vital components such as content publication, content creation, as well as content analytics.

This will allow you to plan, create, publish and most importantly, publish your results in one place quickly and easily.

Brainstorm

Whether you prefer to brainstorm alone or as part of a group, the key to a successful content marketing strategy is to create high impact content that will not only boost engagement but will also inspire action. With this in mind, it’s certainly worthwhile putting some thought into the type of content that you want to share.

From choosing suitable topic through to creating eye-catching headlines and embracing recent trends, the possibilities are truly endless when it comes to creating highly engaging content that will resonate with your target market.

It’s crucial that your content is highly targeted and has the ability to capture the attention of your target demographic. If you’re struggling to come up with ideas, it always helps to analyse your competitor’s content! Of course, you should make sure that the content you share is original.

Many people also find it useful to prepare a content calendar, this way you can date advantage of key dates and events.

Now, let’s take a look at the type of content available…

The power or content should certainly not be underestimated or ignored! Perfect for connecting and engaging with your target audience, getting your content right will ultimately determine the success of your content marketing campaign.

There are whole host of different types of content that you can integrate into your marketing strategy including…

• Blog Posts
• Templates
• E-books
• Videos
• Infographics
• External Content
• Charts/graphs
• Q & A sessions
• Interviews
• Vlogs
• Mind maps
• Memes
• Online Games
• Quizzes
• Polls
• Photos
• Predictions
• Podcases
• Slideshares

Remember, it’s all about creating highly engaging content that not only reflects your brand identity but also resonates with your target market. So, think outside the box, establish a consistent tone of voice and most importantly, create content that will get people talking about you!

The content that is most suitable for your business will depend on the needs and desires of your target market. And of course, when it comes to distributing your content, it’s equally important that this is done in the right way as this can also have a huge impact on the success of your online content marketing content.

Organisation and smart scheduling is of the upmost important and it is at this point that your content calendar will prove to be extremely useful, especially when it comes to distributing your content in an effective and timely manner.

Manage and publish your content!

Now for the fun part… it’s now time to put your editorial calendar into action and publish your content! At this point, you should pay close attention to how your target market is engaging with the content you share! And remember, a successful content marketing plan has the ability to set your brand apart from your competitors, providing you do it right.

And, if you’re struggling to come up with ideas, there are plenty of professional digital marketing teams that are equipped with the knowledge, skills and expertise to accelerate your online content marketing plan in line with your businesses’ goals and objectives.

Here at Digital Ethos, we specialise in creating effective digital marketing campaigns that not only inspire action, but also achieve optimum results. If you have any questions about how we can help you to drive your start up business forward in the digital world, please do not hesitate to get in touch.

Our friendly and helpful team is always on hand to answer any of your questions and we always go that extra mile to deliver digital marketing solutions that meet your objectives and requirements.

08 Jun

Why digital marketing is essential for new businesses

Thanks to advances in technology, more people than ever before are connecting, engaging, and communicating online. This only the tip of the iceberg as to why digital marketing is essential for new businesses.

As a result, digital is now recognised as one of the most powerful communication tools, allowing businesses to connecting with new, existing, and potential customers, in all corners of the world.

And, if you’re a start up business, it’s vital that you recognise the importance of investing in digital marketing if you’re looking to optimise exposure, boost conversion rates, and raise awareness.

After all, launching your own business can be daunting and challenging, especially if you don’t have any financial backing.  Oh, and with approximately 80 new businesses born in the UK, every single hour, it’s crucial that you take the time to position your brand at the forefront of your customers’ minds, especially in the digital world.

Today, one of the best ways of growing your brand is to invest in highly targeted digital marketing solutions that will allow you to connect, engage, and inspire your target market.

Let’s face it, digital marketing is faster, more versatile, and more streamlined than any traditional marketing tactic, which is one of the reasons why this form of communication has continued to increase in popularity.

If you’re a start up business and you’re looking to make your mark in the online world, we’ve created a helpful guide outlining why digital marketing is essential for new businesses – we hope you find it helpful!

What is digital marketing?

So what exactly is digital marketing? Although many small businesses recognise that they need digital marketing, many do not know what methods of communication are employed as part of an effective digital media strategy.

From blogs, online advertising, and SEO website content, thorough to social media, email marketing, and PPC (Pay-per-click) there are a whole host of innovative forms of digital communication that can be used to engage with your target market.

You can engage with your target market in real time

As an aspiring entrepreneur or new business owner, you will quickly realise that networking is everything when it comes to raising awareness of your product or service.

From connecting with customers and investors, through to engaging with potential partners and other businesses, there are a whole host of digital marketing solutions that will allow you to connect with the right people, at the right time.

Embracing a number of platforms that have the ability to help you to maximise exposure, digital marketing will allow you to reap the many benefits that come hand in hand a number of digital channels.

Embrace social media channels

Today, the majority of us are permanently attached to our smart phones ad tablets. And, with more people than ever before communicating, shopping, and connecting using social media, it would be foolhardy not to utilise these platforms and channels of communication as part of your digital marketing strategy.

The power of social media certainly should not be underestimated or ignored. Allowing you to connect with people that are genuinely interested in your brand, ensuring that you have a credible presence on all social media platforms is a great starting point when it comes to building relationships, managing your reputation, and of course, spreading the word about your products or services!

Some of the most popular social media platforms include Instagram, Facebook, Twitter, and Pinterest. Just remember, as a general rule of thumb, it’s definitely a case of quality over quantity when it comes to sharing content on social media. So, if you haven’t got anything good to say or share, simply don’t post it!

Whether you use social media to acquire new clients or to gain a credible online presence, digital media will allow you to directly target your audience based on the country they live in, their age, and their interests.
Embrace social media channels

Today, the majority of us are permanently attached to our smart phones ad tablets. And, with more people than ever before communicating, shopping, and connecting using social media, it would be foolhardy not to utilise these platforms and channels of communication as part of your digital marketing strategy.

The power of social media certainly should not be underestimated or ignored. Allowing you to connect with people that are genuinely interested in your brand, ensuring that you have a credible presence on all social media platforms is a great starting point when it comes to building relationships, managing your reputation, and of course, spreading the word about your products or services!

Some of the most popular social media platforms include Instagram, Facebook, Twitter, and Pinterest. Just remember, as a general rule of thumb, it’s definitely a case of quality over quantity when it comes to sharing content on social media. So, if you haven’t got anything good to say or share, simply don’t post it!

Whether you use social media to acquire new clients or to gain a credible online presence, digital media will allow you to directly target your audience based on the country they live in, their age, and their interests.

You can identify and understand your audience

The key to a successful digital marketing campaign is understanding your target audience. And, unlike conventional forms of marketing such as sponsorship and print advertising, digital marketing is a great way of collecting a broad range of data about your target market.

For example, by setting up analytics on your website, you will be able to access data that highlights how long your customers spend on your page, as well as the sites they visit after spending time on yours.

There are an extensive range of sophisticated analysis tools that will give you an insight into the needs and requirements of your target market, allowing you to market your product or service effectively.

But that’s not all… there are also a number of digital marketing solutions that can be used to predict the future actions of your target demographic too! This will allow you to boost retention rates, whilst ensuring that all of the components are in place to capture your audience when the time comes.

Cost effective

Due to its versatility and power to connect and engage with a worldwide audience, digital marketing is far more cost effective than traditional marketing – great news if you’re a new business on a limited budget!

Optimise conversion rates

Digital marketing will not only allow you to increase engagement rates, but it will also allow you to optimise conversion rates too!

There are a number of tools that will allow you to measure the success of the incoming traffic to your site. This means you will be able to determine the traffic that is converted into subscribers, sales or leads, as well as look at areas of improvement.

Earn people’s trust

Millions of people, in all corners of the world engage with social media platforms and other digital channels.

And, an increasing number of people are now connecting and engaging with their favourite brands online! So, as a new business, this offers the perfect opportunity to collect as many testimonials and reviews as possible about your product or service.

People trust people and when it comes to considering whether or not to purchase a particular product or service. In fact, it’s often the case that many people will base their decision about your brand based on what others have said.

Above all, building your brand through effective digital marketing will not only allow you to maximise exposure, but it will also allow you to inspire action and expand your reach to new markets, in all corners of the world, 24 hours a day, 7 days a week.

After all, digital marketing is an important step for any business, regardless of their size or status. Oh, and if you stand any chance of staying one step ahead of your competitors, it’s certainly worthwhile recognising the significant role digital marketing can play when it comes to growing your new start-up!

Embrace Digital for your Startup!

Here at Digital Ethos, we specialise in creating effective digital marketing campaigns that not only inspire action, but also achieve optimum results. If you have any questions about how we can help you to drive your start up business forward in the digital world, please do not hesitate to get in touch.

Our friendly and helpful team is always on hand to answer any of your questions and we always go that extra mile to deliver digital marketing solutions that meet your objectives and requirements.

13 Oct

5 Things to Consider when choosing a Social Media Management Agency

social_media_marketing

There’s no denying that the digital world is growing at an unprecedented rate. With this in mind, it’s more important than ever before that companies of all shapes and sizes grow their business on line.

This begins with ensuring that you establish a strong online presence. There are a whole host of social media platforms that will allow you to connect and engage with mass audiences, in all corners of the world, 24 hours a day, 7 days a week.

This will allow you to connect with the right people, raise awareness of your brand, inspire action, and increase sales. More people than ever before are using social media to reach out to new, existing, and potential audiences, so if you stand any chance of gaining a credible online voice, it’s important that you embrace these powerful channels of communication.

Of course, when you’re busy running your business, it can sometimes be difficult to keep your social media channels updated with engaging contact that will inspire engagement and interaction. A lot of businesses also struggle to update their social media platforms with highly targeted content that achieves optimum results.

But this is where a professional social media management agency comes in…

There are thousands of social media management agencies out there, and choosing the right one for your business needs can be a minefield. After all, if you choose the wrong company, this could have a huge impact on the success of your social media campaign.

If you’re struggling to choose a social media agency – you’re in the right place. We’ve created a helpful guide outlining 5 things you should consider when choosing a social media management agency in Leicester.

 

Do they have a proven track record?

 It’s very easy for an agency to tell you how good they are but do they have a proven track record?

If an agency is good at what they do, they will be more than happy to share case studies of recent projects they have worked on. With this in mind, you should always ask to see links to social media campaigns that the agency is currently managing for their clients. This will give you an idea of the results they are able to achieve and whether or not the results achieved align with your individual business goals! If they have a website, check if they have listed testimonials on there too!

 

Has the agency made an effort to understand your business goals and objectives?

If an agency is committed to helping you to grow a strong social media presence, they will make an effort to understand your business goals and objectives from the offset.

This is important as it will allow the agency to create a tailor-made strategy based on your business targets, especially when it comes to expanding your reach online.

 

How will they measure the success of the social media campaign?

 Once you hire a social media management agency to update and manage your social media accounts, it’s important that you are both on the same page when it comes to setting out tangible performance indicators.

This will allow you both to measure the success of the campaign and evaluate different aspects of the campaign. So when you make initial contact with an agency, ask them how they plan to measure the success of the social media program they initiate.

Examples of success metrics include social media reach, social media engagement, social media growth, lead generation and website traffic. The social media agency should always have a clearly defined plan.

 

Do they have experience working on social media campaigns in your industry?

This is an important question to ask as they if the company has experience leading social media campaigns in your sector, the more likely they are to achieve the results you want. After all, it’s important that the agency understands your target audience and market.

 

Ask the agency if they outsource their work?

It’s understandable that you will want to know who is managing your brand and monitoring your social media platforms, right?

With this in mind, before you commit to a certain agency, check whether or not they will manage your account in-house or whether they will outsource the work. If they are outsourcing the project, you should steer on the side of caution, as an agency that becomes the ‘middle man’ can quickly run into problems.

 

 

03 Feb

How to manage social campaigns

 

By Amy Armstrong

As technology continues to advance at an unprecedented rate, more and more of us are recognising the importance of embracing the digital world and the wealth of opportunities it can bring.

From generating leads to creating user-generated content, social media platforms such as Twitter, Facebook and Instagram provide the perfect opportunity to reach out to and connect with your customers around the world.

With this, comes to opportunity to create highly focused social marketing strategies and campaigns, designed to optimise results, achieve your business goals, and ultimately, expand your digital reach.

However, if you’re unfamiliar with the digital world or simply find creating and managing a social media campaign a daunting task.

As social media experts based in Leicester, we are often approached by clients who simply don’t know where to start when it comes to social media management. So we’ve complied a list of some helpful tips that will allow you to effectively managing your social campaigns…

 

Understanding Your Audience

When it comes to social media management, it’s vital that you understand your audience if you stand any chance of connecting and engaging with them.

Think about your audience’s demographic as well as their mindset, interests, and even their behaviours – this will allow you to connect with them in the digital world using content that they will find interesting and engaging.

 

Connect and Engage Frequently

 Social media allows you to connect and engage with your target market, 24 hours a day, 7 days a week, not only in the country in which your business is based, but in all corners of the globe.

With this is mind, it’s important that you recognise the importance of uploading content frequently and expanding your conversion. So, rather than talking soley about your brand, services, products, and culture, broaden your conversation by talking about topics that your customers can relate to and engage with.

Remember, it’s important that all of the content you share is highly targeted in order to optimise engagement – just because you post content, doesn’t necessarily mean that your target audience will consume it!

 

Expand Your Reach

At the same time, you need to give your content the best opportunity of being seen in order to optimise its value.

Ask yourself, what other channels and platforms can you use to make your content more sharable and visible? Does your audience use any social media platforms that you aren’t currently using and you could interlink to any of these platforms?

All these factors contribute to the success of your social media campaign and are important to consider when you’re managing your social campaigns.

 

Measure Success

Taking the time to evaluate and measure the success of your social campaigns is vital. After all, how else will you determine the aspects that have worked and the areas that haven’t been so successful?

But how do you measure the success of a social media campaign? Performance is measured using five important metrics: Awareness, Consumption, Engagement, Actions, and SEO Impact.

Using these components, here’s what you should be looking for when measuring the success of your campaign.

 

  • Consumption – this involves looking at the number of clicks, referrals and visits
  • Awareness – this looks at impressions, mentions, and reach
  • Engagement – success is measured using likes, shares, and first time visits
  • SEO Impact – Search Engine Optimised content can significantly increase the chances of your content being seen by the right people
  • Actions – this looks at how many sales/leads have been generated as a result of the content you have shared

 

So there we go – a few top tips for managing your social media campaign effectively and successfully. Of course, that’s just the tip of the iceberg!

04 Aug

Digital Ethos Welcomes Social Media Specialist Abhi Punj

Digital Ethos welcomes Social Media specialist Abhi Punj

Digital Ethos have appointed a new Co-Director – Social Media specialist Abhi Punj. Abhi has an award-winning background and has worked with clients such as Chevrolet, Hammerson, The Restaurant Group and Halfords, to name a few. Here’s a quick summary of her skills and experience:

  • Won Best Use of Social Media eCommerce award 2014 for Halfords, Bike Whisperer
  • Implemented the strategy for Halfords and doubled social communities within six months
  • Managed social media for pan-European Chevrolet account (which also won an award for Best Use of Social Media)
  • Worked with Hammerson to manage email and website management for nine shopping centres including Bullring, High Cross and Queensgate
  • Increased sales for Frankie & Benny’s by 12% with the use of blogger activity
  • Grew Chiquito Facebook & Twitter community by 25% through new campaigns and tactics
  • Worked on make mine Milk account and increased community from 30k to 130k in 18 months (also won awards for make mine Milk between 2011 – 2013)

Luke Tobin, Co-Director of Digital Ethos says: “We’re really excited to be working together and growing the Digital Ethos brand and team. The team is stronger than ever and both Directors are focusing on new opportunities and ways in which to develop the business.”

Abhi Punj says: “It’s an absolute pleasure to be on board with Digital Ethos. There’s a fantastic team in place, which means that we can now offer even better solutions for our clients, which covers all elements of digital marketing. I’m really looking forward to getting stuck in and growing the company.”

Digital Ethos was founded by Luke Tobin and the agency has worked with brands such as BPVA, Ploughcroft, Lawyers 2 you, Assure Law, Race Drone and React Sport – helping them with SEO and web design. The new focus for Digital Ethos is to focus on five main areas of service, which include: SEO, PPC, website design, social media and PR.

See the Digital Ethos full service offering on our website www.digitalethos.net

22 Jul

Alternatives to Advertising on Facebook

Once upon a time, social media used to be known as the best place to market a business, service or product – for free. Over the years Facebook have slowly changed the game (along with Twitter and other key platforms), meaning it’s now difficult to grow Facebook Pages without investing in advertising. Now there’s nothing wrong with using Facebook advertising to increase reach and likes, and with Facebook’s advertising model you don’t necessarily have to spend loads of money to do this (even £50 a week would suffice). However, this isn’t the only way to grow a Facebook Page or engage with fans. Here are my top three alternatives to advertising on Facebook:

1. Co-create content

Content is King. We’ve heard it so many times. So why not work with a partner to create some great content together and then share it across each other’s social channels? For example, if a food brand wants to engage with18-25 year olds, co-create content with a food blogger or a local university. Not only will you create relevant content with your target audience, but you’ll also be able to share the content across their social platforms as well as your own. Your content will give you a ROI in two ways; by growing your community through being present on the partner social media channels, and by increasing engagement via the co-created content.

2. Email marketing

Email should be like gold dust for all companies – big and small. The only problem is that some businesses have a database but don’t know how to get the most out of it. The first thing to do is to divide this up according to demographics, types of customers, interests etc. Once you’ve done this, create relevant, content-based emails that encourage your customers to come and join your brand over on social media. You need to give customers a clear call to action (CTA) and a reason to want to engage with you on the relevant social channels e.g. ‘join us on Twitter for the latest competitions’ and ‘like us on Facebook for exclusive Q&As’. The key is to tap in to your existing, already engaged customers and give them another platform to consume content.

3. PR

PR and social media work very closely together. Think about the number of press releases you send out about your business and how you could use this as an opportunity to grow your social media presence. It may simply be a case of just adding in a line saying ‘follow us on Twitter’, or using social media to help bring your PR campaign to life. For example, if you’re releasing a new product – why not organise a live Q&A with an expert within that industry? This gives your customer a real reason to want to join you on social media and also communicates a key message about your business. If you’re already doing PR, sign posting your social channels is the simplest way to grow your community.

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