26 May

4 ways to accelerate growth with effective digital marketing

Start up Business? – Here are 4 different ways to accelerate growth with effective digital marketing

As technology continues to advance at an unprecedented rate, more business than ever before are recognising the advantages of investing in digital marketing in order to accelerate growth opportunities in the digital world.

And, this is particularly the case for start up businesses looking to extend their reach, connect and engage with new audiences, and generate awareness on a wider scale.

Providing the perfect opportunity to communicate with your target consumers, in all corners of the world, 7 days a week, 24 hours a day, it’s no surprise that digital marketing is now recognised as one of the most effective and powerful communication tools.

If you’re a start up business and you’re looking to enhance your digital marketing campaign, we’ve created a helpful guide outlining 4 different ways to accelerate the growth of your brand by implementing a digital marketing strategy that meets your core business objectives.

Optimise your landing page

In today’s ever evolving digital world, it’s vital that you recognise the relevance and importance of investing in a website.

If you don’t, it’s highly likely that you will be left behind, as more people than ever before are shopping, communicating and engaging online. But, it’s simply not enough just to have an online presence.

In an over crowded digital world, it’s equally important that you optimise your landing pages in order to give you the best possible chance of being seen. A landing page that has been optimised will not only optimise traffic and conversion rates, but it will also help to increase sales.

This can be achieved by implementing a number of key digital marketing strategies that have been designed to remove distractions, capture user emails and deliver clear and concise messages in the most effective manner.

So when it comes to the design of your landing page, make sure there is an option to capture your customers email address as this will allow you to instantly convert your visitors into a potential leads. Many start up businesses offer visitors an incentive to reveal their email address. And remember, visitors to your site will already be interested in investing in your product or service, so this strategy is a great way of capturing highly targeted leads.

Create an easy to navigate website

The key to retaining visitors to your website is to create a user friendly landing page that has the ability to instantly capture the attention of your target market.

Populating your website with too many ads and too much information can be extremely off putting to visitors, and can actually deter them from investing in your product or service.

Instead, you should opt for a site that is clear, concise and easy to navigate. But that’s not all, you should also include clear call to actions that inspire visitors to invest in your product or service.

It’s equally important that visitors understand exactly what product or service you are offering from the second they visit your website. So make sure the quality of the writing and visual images populating your website are up to scratch. And, as a general rule of thumb, you should adopt the approach that less is more!

The content you use to populate your website should also be relatable and inspire action. This is a key component in any digital marketing strategy and you should take the time to understand how your target market prefer to consume information, as well at the platform this use the most.

Tone of voice is also important and this should reflect your brand identity, ethos and philosophy. If it doesn’t, it is highly likely that your target market will disengage with your brand.

Getting your strategy right is key to every digital marketing campaign

There are a whole host of effective digital marketing tactics that are perfect for complementing and enhancing a wide range of targeted digital strategies.

Allowing you to target and engage with your ideal customer profile, online behavioural advertising and influencer marketing are two of the most effective online marketing tactics.

Online behavioural advertising is a popular marketing method that involves collecting relevant date over a period of time. The data is then used to deliver targeted advertising campaigns that have been carefully selected to appeal to the specific preferences and interests of the type of customer visiting your website. You can also implement this marketing tactic on social media platforms such as Facebook, in order to maximise impact and engagement.

Of course, although implementing an effective SEO strategy is imperative, opting for a Pay-Per-Click strategy is even more important when it comes to utilising the power of digital advertising.

Then there’s Influencer Marketing. This tactic targets the node rather than the individual and is often used to reach your target market through Customer Relationship Management and paid advertising.

Stay in tune with digital trends

The digital world is constantly evolving and growing. With this in mind, if you stand any chance of standing out from your competition and growing your business at a rapid pace, it’s vital that you keep up to date with the latest digital trends.

This will not only prove instrumental when it comes to implementing an effective digital marketing strategy, but it will ensure that you are utilising every strategy and platform available.

At the moment, there are a whole host of relevant digital channels that have proved fundamental in the success of many start up businesses. And, don’t be afraid to try new and exciting strategies as part of your in integrated digital campaign!

For example, video content has continued to prove influential when it comes to adding a new dimension to many digital marketing campaigns, especially when it comes to connecting and engaging with consumers of all ages.

In fact, according the recent statistics published in the media, over 8 billion videos are viewed on social media platforms such as Facebook every single day. And with industry professionals predicting that high impact video content will account for 80% of Internet by 2019, now is the perfect time to invest in video.

And, there are lots of ways that you can make video content work for your brand, especially when it comes to delivering your brand’s core messages. However, if your budget doesn’t quite stretch to video content just yet, there are other ways that you can increase engagement and maximise awareness.

You can do this by making sure your brand has a prominent presence across all social media channels. Social media offers the perfect opportunity to initiate some creative digital marketing that is sure to grab the attention of your target market.
Above all, the digital marketing arena is now more powerful than ever before, and should be a key strategy employed by every start up business when it comes to extending your reach and maximising exposure.

After all, there are no other communication tools that will allow you to remain connected with your target market, 24/7, right?

Here at Digital Ethos, we specialise in creating effective digital marketing campaigns that not only inspire action, but also achieve optimum results. If you have any questions about how we can help you to drive your start up business forward in the digital world, please do not hesitate to get in touch.

Our friendly and helpful team is always on hand to answer any of your questions and we always go that extra mile to deliver digital marketing solutions that meet your objectives and requirements.

05 Oct

How to get the best out of your web design agency

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When it comes to bringing an external agency in to handle an aspect of your business such as your website, it can go one of two ways. You’ll either have an incredible experience and be thrilled with the work, or you’ll find yourself wishing you’d never agreed to work with them in the first place – you’ve probably heard plenty of horror stories, right?

But it doesn’t have to be that way! If you approach the project in the right way, there’s no reason why you can’t build a positive relationship with your agency and have a stress-free, even enjoyable experience.

As web designers in Leicester, we have plenty of experience when it comes to working alongside clients, and we’d like to think that building strong, positive relationships with them is what we do best!

So, here’s our guide to how to get the best out of your web designers in Leicester and beyond…

 

Know what you want

Having an idea of what you’re looking for will save you (and your web designer) time, money, and frustration. Do some research – what sort of colours do you think work well together? Have you seen any other sites that you really like? The more information you can give your web designer the better.

After all, the options in web design are endless, so if you don’t really know what you want, it could result of weeks, months, even years of tweaks and changes until you are happy. And that’s not productive for anyone!

 

Define your target audience

From the moment you begin your project, make sure the web designers really understand your target audience.

Remember that, if your designers don’t truly understand the target audience, they could quite easily present the site in the wrong way. Just because you are incredibly familiar with who your audience is, doesn’t mean that your web designer will be after you’ve thrown a few key words at them – it’s your job to make sure they understand.

 

Communication

 In any relationship, communication is key. And this is certainly applies to working with your web designers in Leicester!

Being clear and concise with your ideas is absolutely vital. If your web designer is going to stand any chance of interpreting the brief properly, you’ll need to ensure that you articulate your goals and objectives effectively.

Make sure that you check in with them on a regular basis (without seeming like you’re checking up on them, of course!) and make sure that you always respond to their communications. Let’s face it, if they’re asking you for information, it’s probably crucial to the progress of the project and failing to respond will simply hold everything up.

 If you have any concerns or queries, just speak up and raise them, rather than waiting until the end and being disappointed with the end result. If you don’t like something, think about why you don’t like it, and make sure you communicate that clearly. Constant, clear, two-way communication will make the process smooth and stress-free for everyone.

 

 Deadlines

 Deadlines are essential in any web design project and it’s vital that they are adhered to by both sides. So, before you start, agree on a timeline that both parties will stick to.

Whilst many clients think that it’s just the designer that needs to stick to deadlines (they’re the paying customer after all!), if you aren’t able to provide approvals, information, or content by an agreed deadline, you risk holding the project up considerably.

And if something feels like it’s taking too long, ask your web designer why – something that seems simple to you might actually take a lot of time and work!

 

Don’t Rush 

Whilst it’s important that your web designers meet your deadlines, it’s also important, as the client, to remember not to rush them. After all, this can impact on the quality of the finished product.

So, whenever possible, give your web designer as much time to complete your project as possible (within reason, of course!).

 

Build an on-going relationship

 Many business owners hire a web design agency to design or redesign their website, then sign off the job, pay the bill, and walk away.

But to get the best possible results from your site, it’s important that you invest in an on-going programme of development. So stay in touch with your web designer and implement a programme of long term refinement and development that will not only ensure that your site is constantly optimised, but will also mean that you avoid the substantial cost of a complete redesign.

25 Mar

Website designers in Leicester

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If you’re looking for a web designer in Leicester, it can be difficult to know where to begin. With so many companies and individuals to choose from, it’s important that you find a web design service that meets your individual requirements, whilst providing a high quality, customer-focused, and cost-effective service. After all, this is the person or agency that will create the online face of your company.

Here are our top tips for finding website designers in Leicester…

 

Skills, knowledge, and experience

 

If you’re looking to appoint a web designer in Leicester it’s important that they have the necessary skills, knowledge and experience to complete your project to the highest possible standard.

Think about the services you require and ensure that you find an agency that offers these services. So, for example, if you need web design, digital marketing, and copywriting, make sure you find an agency that offers all of these services. This will save you time, energy, and money as it will mean that you can get all your services in one place, and ensure that they work together seamlessly.

 

Size and structure

It’s important that you find an agency that fits with your business, so think about whether you would prefer to work with a large, corporate type of company or a smaller, more intimate agency. Then find a web designer in Leicester that fits the brief!

 

Portfolio and case studies

When you require web design in Leicester, it’s important that you check the portfolio and/or case studies of any agency you’re thinking of hiring. This will give you an insight into the quality of work they provide, their general style, and other factors such as their attention to detail and how user friendly their designs tend to be.

When looking at their work, consider whether you like what they do. If you don’t like any of their examples of work, it’s unlikely that they will be a good fit for you.

 

Testimonials 

As well as looking at examples of their work, you should also ask for testimonials from other clients. This will give you an understanding of factors such as their approach to customer service, how well they met the brief, and whether they delivered on time and on budget. It’s also important to check out the testimonials to ensure that they are genuine.

 

The extra mile

Do you get the impression that the agency will go above and beyond to deliver 100% satisfaction? If you’ve had any contact with them so far, how have you found them? Helpful, accommodating, and patient? Or blunt, to the point, and incredibly slow at getting back to you?

When you work alongside any web design agency, it’s important that you can build a strong and positive working relationship. So, if you don’t get a good feeling from the start, it’s probably worth looking elsewhere.

Digital Ethos is a forward-thinking website design agency in Leicester – get in touch to discuss your project today!

18 Mar

How to create a digital footprint

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As technology continues to advance at an unprecedented rate, it’s more important than ever before for businesses to embrace the digital world.

Offering a whole host of opportunities when it comes to connecting, engaging, and extending your reach to new, existing, and potential audiences, the power of the digital world should not be underestimated or ignored.

Today, it’s vital that your business is in a position to embrace change, especially when it comes to creating a digital footprint that will optimise your brand’s exposure, awareness, and traffic around the world.

After all, building your digital footprint is the epitome of performance marketing, especially when it comes to maximising brand awareness.

Here at Digital Ethos Leicester we are experts in helping you to create a credible, quality-focused digital footprint, which will allow you to truly embrace the digital world.

We’ve created a helpful guide outlining how you can create a digital footprint that reflects your brand in the best possible light.

 

First and foremost you should always have a strategy

In order to reap the benefits of digital marketing, it’s vital that you understand the channels you plan to use, as well as the content you plan to share online.

Having a set of objectives outlining what you want to achieve, as well as a solid understanding of the audience you want to connect with, will help you to secure the best possible results.

After all, your first digital impression counts. You want potential consumers to visit your social media channels and website, and most importantly, to stay for as long as possible. This is your opportunity to connect and engage with your audience, inspire action, and convert traffic into sales, so make it count!

  

Choose the channels that match your strategy  

The digital world provides the perfect opportunity to extend your reach to audiences in all corners of the globe but it’s important that you are connecting with the right people.

In today’s technology obsessed world, there are a range of social media and online platforms that can all be used to reach out to your target audience. However, not all of them will prove to be beneficial to your specific brand and unique set of objectives.

With this in mind, it’s important that you understand the channels your target market is most likely to use. And most importantly, you need to consider the type of content your target audience will engage with. Remember, it’s not all about sharing text-heavy content – online users love visual, audio, and video content. And remember, in order to keep your content engaging and interesting, make sure that you mix it up!

 

Reputation is everything in the digital world

One of the main advantages of digital marketing is that people can share and say whatever they want. This is great if an individual has something good to say about you, but it’s not so good if they haven’t!

With this in mind, it’s important that you recognise the significance of completing a digital footprint audit. There are a whole host of free tools that you can use to find out what is being said about your company, products, and services in the digital hemisphere!

For example, Twitter Search, Google News Alerts, Technorati, and Google are all great ways of checking what is being said about you.

 

But most importantly, in order to establish and maintain a successful digital footprint, it’s vital that you active and socially aware at all times! You should always ensure that you are posting regularly, as well as commenting and engaging with other businesses and of course, engaging with your customers always helps.

Oh, and have fun! Building your digital footprint should be a positive and exciting experience.

19 Oct

We’re launching our new brand identity – Tell us what you think!

Everyone likes to change their look from time to time. Whether it’s a new outfit, a change of hair colour, or a complete makeover, a change, however small, can completely change our outlook, enhance our confidence and, of course, change how others perceive us.

It doesn’t necessarily mean that there’s anything wrong with your existing look, but there’s always room for improvement, right? And that’s exactly how we felt about our brand. So, incase you hadn’t already noticed, we’ve had a bit of a change of image.

When it comes to re-branding, it can be an incredibly daunting process. What if we get it wrong? What if no one likes it? How can we be sure it accurately reflects our brand?

Although there was nothing technically wrong with our previous branding, we wanted something fresh. We wanted something exciting. We wanted something that reflects who we have become as a brand.

And we hope you’ll agree that that’s exactly what we’ve achieved with our brand new website, logo, and branding. We haven’t changed what we stand for and we certainly haven’t changed how we work. But, as a company that prides itself on optimising the digital reputation of our clients, it’s incredibly important that we are always looking and performing our very best online.

We are an ambitious, enthusiastic, and talented digital marketing company with the knowledge and skills to take our clients’ online marketing presence to the next level – and we need to ensure that we practice what we preach.

So, when we approached the task of updating our site and branding, we followed the exact same steps that we would do when working on a project for a client. We thought about our brand, we thought about our objectives, and we thought about how we could use our knowledge, skills, and experience to meet those objectives.

Once we had our strategy in place, it was time to start getting our ideas down on paper (or we should say, the computer). As with all of our projects, there was much drafting, re-drafting, and editing. We didn’t stop until we were 100% happy with our new image.

We wanted to keep our branding sleek, simple, and effective. We don’t believe in using words for the sake of it. Our website and all of our branding reflect this – focusing on the key points to ensure that it is easy to navigate, understand, and absorb.

We don’t want to blow our own trumpet, but we’re pretty proud of our new look.

So, if you haven’t already, take a look around our new and improved site (you can find it at www.digitalethos.net). Oh, and we always love to hear your thoughts so don’t forget to let us know what you think!

17 Apr

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

Call us now on 0333 772 0189 or request a call back from one of our consultants.