18 Nov

5 Web Design Mistakes that Small Businesses make

Avoid these 5 web Design Mistakes in 2016 & Beyond

There’s no denying that technology is advancing at an unprecedented rate, right? After all, almost every one of us now communicates, shops, and carries out all manner of every day tasks online.

With this in mind, it really is more important than ever before that every business recognises the importance of cementing an online presence if they stand any chance of connecting and engaging with new, potential, and existing customers.

And for small businesses, investing in a website is a vital marketing tool for promotion, sales, and awareness. So it’s important that your website reflects your brand identity, ethos, and philosophy. Your target market should know what you do and who you are as a business in an instant and there should be no ambiguity when it comes to your product or service.

With this in mind, it’s important that you get the design of your website just right, as failure to do so can result in loss or profits, traffic and ultimately revenue.

We’ve created a helpful guide outlining 5 common design mistakes that many small businesses make without even realising. Digital Ethos are known for offering the best web design Leicester has to offer.

Over powering design that is fussy and unclear

When it comes to designing your website, it’s important that it is easy-to-navigate, responsive and engaging.

It’s important that your website drives and retains traffic. So make sure that it is not too flashy or busy as this can instantly deter users from engaging with your site. Over populated websites that are confusing and unclear also don’t look great on mobile devices or tablets.

And remember, if your customers cannot figure out how to use your site in the first 3 seconds, it’s highly likely that they will disengage and look elsewhere.

No call to action

All successful websites feature a clear call to action. After all, if your customers do decide to invest in your product or service, a clear call to action will tell them what they need to do next.

So whether you want them to buy your service or product, sign up to your businesses’ monthly newsletter or even contact you directly, it’s vital that your website is able to successfully direct your customers to do what you want them to do.

So many small businesses forget to incorporate a call to action on their site.

Out of date content

If your website is populated with out of date content, it’s not going to do you any favours when it comes to your reputation.

This is because keeping your website updated with fresh and engaging SEO enriched content not only helps to optimise your Google ranking, but it also shows that you’re a business that can communicate effectively with your target market.

So many small businesses fail to recognise the significance of keeping their website updated with fresh content, resulting in lack of sales, engagement and traffic.

Poorly designed website content

So many small businesses choose the DIY route when it comes to designing their website, resulting in poor performance and engagement.

Your website is one of your core and most powerful marketing tools, allowing you to connect and engage with customers, in all corners of the world 24 hours a day, 7 days a week. Therefore, it’s vital that you recognise the importance of investing in a professional website designer.

Whether you are looking for a web designer in Harborough, Hinckley, Melton, Blaby, Melton or Charnwood, investing in a professional website designer in Leicester will ensure that your website performs to optimum standard.

Digital Ethos is a leading, performance-focused web design agency in Leicester. For further information about our digital services, please do not hesitate to contact us. Our friendly and helpful team is always on hand to answer any of your questions.

Don’t try and target everyone

Depending on the service or product you offer, you should understand your target audience and how to engage with them.

So rather than trying to accommodate every type of visitor, pin point your most frequent users and concentrate on creating the best user experience for them.

Remember, before you begin your search for a Leicester-based digital agency, make sure you do know what you want to achieve from the design of your website.

07 Nov

How to find the best Web Design Agency in Leicester

How to find the best Web Design Agency in Leicester

It’s fair to say that there is no shortage of web design agencies in Leicester. But, with so many web designers to choose from, it can be difficult to know which one to choose to work on your project, right?

Whether you’re based in Blaby, Charnwood, Harborough, Hinckley, Melton, or anywhere in between, there are plenty of quality-focused, web design companies out there ready and waiting to help. But, if you want to achieve the best possible results, it’s important that you carefully consider the different digital agencies in the Leicester area before deciding which one will be best for you.

After all, your website is an essential tool for your business. In fact, if you don’t have a web presence in today’s digitally focussed world, some might argue that you don’t really exist at all.

So here are our top tips for finding the best web design agency for your project in Leicester…

Where are you now?

First things first, before you begin your search for a Leicester-based web design agency, it’s important to identify where you are now, and where you want to go. The majority of companies looking to hire a web designer, will be in one of three scenarios:

  • They have an existing website that they want to update and make minor improvements to
  • They have an existing website that they want to totally re-launch
  • They don’t currently have a website and need to build one from scratch

Carefully considering which category you fall into will ensure that you find a web design agency that can meet your needs and expectations.


What do you want to achieve?

Once you’ve identified where your web presence is now, you need to think about what you want to achieve with the help of your web design agency. What are the main aims and goals of your site?

So, for example, is your priority return on investment? Is your focus on building a strong, visible brand? Or do you simply want to provide information about your products or services online?

Developing a clear understanding of what you’re looking to achieve will help you to understand what you need from your web designer and this, in turn, will help you to identify who fits the bill.


What’s your Web Design budget?

When choosing a web design agency, cost is a key factor that can really influence your choice when appointing a new company.

When it comes to web design, you can save money by cutting corners but this can impact on the long-term results. It’s all about finding the balance between ‘you get what you pay for’ and value for money.

Consider how much you can realistically afford to spend and make sure you understand the difference between cost and value.

The proof’s in the pudding!

It’s all very well an agency telling you that they can produce great results, but do they have any hard evidence? Can they show you examples of work they have completed in your sector?

The more an agency understands about your industry, the better equipped they will be to meet your business needs.

As well as asking the agency for testimonials and examples of work, you should also ask around your business network to see whether anyone has worked with the agency before. You’re bound to know someone in Leicester that’s worked with your prospective agency and they could provide a real insight into how the company works.


Adequate Communication

To achieve the best possible results, communication between you and your web designer is absolutely key. So when you’re considering different agencies, it’s important that you select one that you are able to effectively communicate with – can you understand what they are talking about? And vice versa?

You should also think about how you like to communicate with an agency – if you’d like to have to option to pop in and speak to them face to face, make sure there are based in an area of Leicester you can easily access.


Design Preferences

As well as looking at the technical factors of a company’s web designs, it’s important to consider whether you actually like style of designs that the web design company produces. After all, each agency will have its own unique style and approach to design.


Digital Ethos is a leading, performance-focused digital agency in Leicester. For further information about our digital services, please do not hesitate to contact us.

13 Oct

5 Things to Consider when choosing a Social Media Management Agency


There’s no denying that the digital world is growing at an unprecedented rate. With this in mind, it’s more important than ever before that companies of all shapes and sizes grow their business on line.

This begins with ensuring that you establish a strong online presence. There are a whole host of social media platforms that will allow you to connect and engage with mass audiences, in all corners of the world, 24 hours a day, 7 days a week.

This will allow you to connect with the right people, raise awareness of your brand, inspire action, and increase sales. More people than ever before are using social media to reach out to new, existing, and potential audiences, so if you stand any chance of gaining a credible online voice, it’s important that you embrace these powerful channels of communication.

Of course, when you’re busy running your business, it can sometimes be difficult to keep your social media channels updated with engaging contact that will inspire engagement and interaction. A lot of businesses also struggle to update their social media platforms with highly targeted content that achieves optimum results.

But this is where a professional social media management agency comes in…

There are thousands of social media management agencies out there, and choosing the right one for your business needs can be a minefield. After all, if you choose the wrong company, this could have a huge impact on the success of your social media campaign.

If you’re struggling to choose a social media agency – you’re in the right place. We’ve created a helpful guide outlining 5 things you should consider when choosing a social media management agency in Leicester.


Do they have a proven track record?

 It’s very easy for an agency to tell you how good they are but do they have a proven track record?

If an agency is good at what they do, they will be more than happy to share case studies of recent projects they have worked on. With this in mind, you should always ask to see links to social media campaigns that the agency is currently managing for their clients. This will give you an idea of the results they are able to achieve and whether or not the results achieved align with your individual business goals! If they have a website, check if they have listed testimonials on there too!


Has the agency made an effort to understand your business goals and objectives?

If an agency is committed to helping you to grow a strong social media presence, they will make an effort to understand your business goals and objectives from the offset.

This is important as it will allow the agency to create a tailor-made strategy based on your business targets, especially when it comes to expanding your reach online.


How will they measure the success of the social media campaign?

 Once you hire a social media management agency to update and manage your social media accounts, it’s important that you are both on the same page when it comes to setting out tangible performance indicators.

This will allow you both to measure the success of the campaign and evaluate different aspects of the campaign. So when you make initial contact with an agency, ask them how they plan to measure the success of the social media program they initiate.

Examples of success metrics include social media reach, social media engagement, social media growth, lead generation and website traffic. The social media agency should always have a clearly defined plan.


Do they have experience working on social media campaigns in your industry?

This is an important question to ask as they if the company has experience leading social media campaigns in your sector, the more likely they are to achieve the results you want. After all, it’s important that the agency understands your target audience and market.


Ask the agency if they outsource their work?

It’s understandable that you will want to know who is managing your brand and monitoring your social media platforms, right?

With this in mind, before you commit to a certain agency, check whether or not they will manage your account in-house or whether they will outsource the work. If they are outsourcing the project, you should steer on the side of caution, as an agency that becomes the ‘middle man’ can quickly run into problems.



05 Oct

How to get the best out of your web design agency


When it comes to bringing an external agency in to handle an aspect of your business such as your website, it can go one of two ways. You’ll either have an incredible experience and be thrilled with the work, or you’ll find yourself wishing you’d never agreed to work with them in the first place – you’ve probably heard plenty of horror stories, right?

But it doesn’t have to be that way! If you approach the project in the right way, there’s no reason why you can’t build a positive relationship with your agency and have a stress-free, even enjoyable experience.

As web designers in Leicester, we have plenty of experience when it comes to working alongside clients, and we’d like to think that building strong, positive relationships with them is what we do best!

So, here’s our guide to how to get the best out of your web designers in Leicester and beyond…


Know what you want

Having an idea of what you’re looking for will save you (and your web designer) time, money, and frustration. Do some research – what sort of colours do you think work well together? Have you seen any other sites that you really like? The more information you can give your web designer the better.

After all, the options in web design are endless, so if you don’t really know what you want, it could result of weeks, months, even years of tweaks and changes until you are happy. And that’s not productive for anyone!


Define your target audience

From the moment you begin your project, make sure the web designers really understand your target audience.

Remember that, if your designers don’t truly understand the target audience, they could quite easily present the site in the wrong way. Just because you are incredibly familiar with who your audience is, doesn’t mean that your web designer will be after you’ve thrown a few key words at them – it’s your job to make sure they understand.



 In any relationship, communication is key. And this is certainly applies to working with your web designers in Leicester!

Being clear and concise with your ideas is absolutely vital. If your web designer is going to stand any chance of interpreting the brief properly, you’ll need to ensure that you articulate your goals and objectives effectively.

Make sure that you check in with them on a regular basis (without seeming like you’re checking up on them, of course!) and make sure that you always respond to their communications. Let’s face it, if they’re asking you for information, it’s probably crucial to the progress of the project and failing to respond will simply hold everything up.

 If you have any concerns or queries, just speak up and raise them, rather than waiting until the end and being disappointed with the end result. If you don’t like something, think about why you don’t like it, and make sure you communicate that clearly. Constant, clear, two-way communication will make the process smooth and stress-free for everyone.



 Deadlines are essential in any web design project and it’s vital that they are adhered to by both sides. So, before you start, agree on a timeline that both parties will stick to.

Whilst many clients think that it’s just the designer that needs to stick to deadlines (they’re the paying customer after all!), if you aren’t able to provide approvals, information, or content by an agreed deadline, you risk holding the project up considerably.

And if something feels like it’s taking too long, ask your web designer why – something that seems simple to you might actually take a lot of time and work!


Don’t Rush 

Whilst it’s important that your web designers meet your deadlines, it’s also important, as the client, to remember not to rush them. After all, this can impact on the quality of the finished product.

So, whenever possible, give your web designer as much time to complete your project as possible (within reason, of course!).


Build an on-going relationship

 Many business owners hire a web design agency to design or redesign their website, then sign off the job, pay the bill, and walk away.

But to get the best possible results from your site, it’s important that you invest in an on-going programme of development. So stay in touch with your web designer and implement a programme of long term refinement and development that will not only ensure that your site is constantly optimised, but will also mean that you avoid the substantial cost of a complete redesign.

30 Sep

How to improve your Google search engine rankings


It doesn’t matter how visually impressive your website is or how many great testimonials you’ve got, if your website doesn’t rank well with Google, you might find that you struggle to attract traffic to your site, never mind convert that traffic into sales.

But why does it matter where you rank on Google? Well, for a start, higher rankings mean more traffic. As a general rule, the higher your ranking is, the more organic traffic your site will get from Google – the top 5 ranked sites usually get over 60% of the search traffic.

What’s more, because Google is the world’s most popular search engine, it is trusted by users around the globe. People known that, if they are searching for something on Google, they will usually find what they are looking for – so ranking highly is a sign of trust and authenticity.

So, here are our top tips for helping you to improve your Google ranking…


Content is King

 Contrary to popular belief, ranking on Google isn’t about stuffing your content full to the brim with keywords. At least it isn’t anymore.

Although, at one time, it was possible to secure a search engine ranking with dull, uninteresting content providing it contained plenty of keywords, this is no longer the case. Today, Google puts a lot more emphasis on having quality, relevant, and contextual content that will be of genuine value to readers.

Oh, and it’s worth remembering that copying and republishing content from other websites won’t work because the originality of the content is really important for Google rankings!

So, if you’re wondering how to rank highly on Google, first and foremost, it’s all about creating engaging, interesting, and unique content that your audience actually wants to read and share.


Stay Relevant

 And, whilst we’re talking about content, you also need to update your content regularly and ensure that it remains relevant. Regularly updated content is seen as one of the best indicators of a site’s relevancy, so make sure you keep it up to date and fresh!


 Link, Link, Link

If your content is linked to and by other sites that Google considers to be ‘good’, your rankings should automatically improve.

As well as linking to external sites, you should also add internal links to other pages on your website. These internal links will help Google to understand what your content is all about and they’ll also help your readers to find new pages on your site.

However, just as unnatural keyword cramming is no longer effective, Google is also cracking down on unnatural link-building. So ensure that you keep everything natural if you want to make maximum impact.


Speed it Up

Speed is a known ranking factor for Google – a website page that loads quickly can get better Google rankings than one that loads slowly. The website’s loading speed is also important for usability.


Mobile Friendly

 In today’s fast paced, always-on-the-move society, the vast majority of us spend a large proportion of our online time accessing the internet on mobiles, tablets, and other smaller-screen devices. In fact, over 40 % of organic traffic comes from mobile devices.

With this in mind, it’s more important than ever before that, if you want your content to rank highly on Google, you need to ensure that your website is fully responsive and mobile-friendly.

In fact, Google not only tends to rank mobile friendly sites higher, but it actually penalises websites that return errors when accessed via mobile!

So, to keep Google and your audience happy, it’s well worth investing the time and money to ensure that your site, and the content on it, is mobile friendly.


 Sharing is Caring

 In today’s social media-focussed world, it’s vital the sharability of your content is hugely important. After all, the more your content is shared and distributed, the more visibility and traffic you should generate. This, in turn, will lead to more natural links being developed from genuine websites and sources.

So, if you want to boost your Google rankings, make sure that your content caters to the needs and expectations of social media users.


 Call in the experts

 If you want help ranking your website on Google, it might be time to call in the experts! Here at Digital Ethos, we can help you to ensure that your website is fully optimised for Google’s search rankings and implement a programme to ensure that it continues to rank as highly as possible.

30 Sep

Why you should hire a professional website design agency


It’s more important than ever before that businesses recognise the importance of investing in an online presence.

Over the past decade, the digital world has continued to expand at a rapid pace, paving the way for a whole host of opportunities when it comes to connecting and engaging with new, potential and existing audiences around the world.

After all, the digital world never sleeps. Instead, it allows businesses to connect and engage with their target market 24 hours a day, 7 days a week.

With this in mind, it’s important that any business that wants to grow their business online, invests in a professional website that will become a leading source of information and engagement.

If a business doesn’t invest in a presence online, they risk losing potential customers, especially as more customers than ever before are shopping, communicating and interacting online.

And when it comes to designing your website, it’s important that it is engaging, interactive, responsive and of course able to drive traffic. A professional website design agency can help you to do just that.

We’ve created a helpful guide outlining why you should hire a professional website design agency…


Search Engine Optimisation

It’s not only important that your website looks good, it’s also important that it is able to be seen. After all, there’s no point in populating your site with high impact visuals if no one is going top see them, right?

A professional website design agency will be able to ensure that your website is SEO enriched, ensuring that it ranks highly on search engines such as Google! This is important, as if your customers are not able to find your site easily, you will not achieve the results you are looking for when it comes to engagement.


Bespoke Design

A professional website design agency will ensure that the design of your website reflects your brand’s identity, philosophy, values and ethos.

This is because a professional website designer will be able to design your new website based your individual requirements, after carefully evaluating the products and services you provide.

Unlike many DIY site builders, a professional web designer is not limited to certain templates and designs, allowing them to map out and design your site based on your bespoke requirements.


High Impact Visuals

In a competitive online community, it’s important that your website looks the part visually.

A professional website designer is highly skilled when it comes to maximising the visual impact of your website by ensuring that your website’s colours, graphics and navigational components are use-friendly.

It’s important that visitors to your site enjoy using it, and that they are able to find what they are looking for quickly and easily! A poorly constructed website that fails to inspire action or engage with your customers is never going to win you clients.


Embrace the latest technology

Technology changes on a daily basis, as new and exciting technologies are constantly populating the web.

Professional website designers are constantly in tune with the latest ways to attract visitors to your site. This is because they always embrace the latest trends in order to ensure the optimal success of your site.

A professional website designer will also use the very latest software applications, and will be able to help out with hosting, email, domain as well as general IT services.


Maintenance service  

Once you are happy with the design of your new website, it’s important that you keep it updated on a regular basis. This means it will require continual maintenance to ensure that it is always performing to the highest standard.

A professional website design provider will also offer maintenance service that will ensure that your website is kept up-to-date with fresh content. This level of on going support will allow you to make sure that your website is compatible with all devices, and performing the highest possible standard.

Remember your website is the face and voice of your company so it’s important that it reflects who you are, what you do and how you want to be seen.


This is vital if you stand any chance of giving your business a competitive edge in the digital world

After all, a smart, intuitive and high impact website will allow you to connect and engage with the right audience, in all corners of the world, 24 hours a day, 7 days a week.

16 May

A “go to” gardening resource prepares to launch their brand new website with a little help from Digital Ethos

A “go to” gardening resource prepares to launch their brand new website with a little help from Digital Ethos

Having joined forces with digital marketing company Digital Ethos, a new gardening resource, GoTo4Gardening, is preparing to launch its brand new website – a unique platform that provides a whole host of gardening related hints, tips, and advice.

The brainchild of Jack Haffner, GoTo4Gardening is an online gardening resource that provides access to the very latest advice, information, and gardening news, allowing users to reap the benefits of a reliable resource aimed at garden enthusiasts of all ages and abilities.

Designed to break down social barriers and bring people together through shared interests and hobbies, the launch of GoTo4Gardening will aim to unite gardeners from all social backgrounds who have one thing in common – a passion for gardening.


Jack Haffner, Founder of GoToGardening.co.uk said: “We decided to launch GoTo4Gardening as a gardening website that will make a difference and bring people together. We have therefore created a website that is not only a mine of gardening information, but it also has sections such as “Our Community”, where people can get together to start and manage projects such as cleaning up their local park, or helping elderly or disabled members of the community with their heavier gardening chores.

“We have a free Classified section where gardeners can buy and sell both new and used garden equipment, and of course we have a members forum where members can discuss gardening issues, and post comments.”

From seeking advice about the black spots on your roses to selling your lawnmower, GoTo4Gardening is a user-friendly platform that allows users to learn invaluable skills, expand their gardening knowledge, and even access insider inputs from a host of outdoor experts.

Jack added: “I found Digital Ethos whilst surfing the web looking for a comprehensive online web build and marketing solution for my employer. I was so impressed with their attitude, experience, and geniality, that I decided to use them to launch my own project GoTo4Gardening.”

With offices in Barnsley, Leicester and London, Digital Ethos is a digital marketing company that has vast experience in providing engaging and fully responsive website and marketing solutions to a wide-ranging client base, across a whole host of specialist industries.


Chris Ward, Technical Director at DigitalEthos.net said: “We have worked with Jack and his company for quite some time now and have enjoyed watching the concept behind GoTo4Gardening come to life. As part of this project, we were asked to deliver a website build and marketing plan for GoTo4Gardening. We loved the idea behind GoTo4Gardening right from the start, and our aim was to translate the concept of the business into an easy-to-navigate website that reflected the brands identity and ethos.

“Above all, we pride ourselves on delivering an efficient, effective and high quality service that focuses on establishing strong relationships with each and every client we work with. This is important to us and an area of our business that we will not compromise on.”

GoTo4Gardening.co.uk has just launched and with a clear sense of direction and endless enthusiasm, the online resource looks set to connect with and resonate with a diverse range of garden enthusiasts.

25 Mar

Website designers in Leicester


If you’re looking for a web designer in Leicester, it can be difficult to know where to begin. With so many companies and individuals to choose from, it’s important that you find a web design service that meets your individual requirements, whilst providing a high quality, customer-focused, and cost-effective service. After all, this is the person or agency that will create the online face of your company.

Here are our top tips for finding website designers in Leicester…


Skills, knowledge, and experience


If you’re looking to appoint a web designer in Leicester it’s important that they have the necessary skills, knowledge and experience to complete your project to the highest possible standard.

Think about the services you require and ensure that you find an agency that offers these services. So, for example, if you need web design, digital marketing, and copywriting, make sure you find an agency that offers all of these services. This will save you time, energy, and money as it will mean that you can get all your services in one place, and ensure that they work together seamlessly.


Size and structure

It’s important that you find an agency that fits with your business, so think about whether you would prefer to work with a large, corporate type of company or a smaller, more intimate agency. Then find a web designer in Leicester that fits the brief!


Portfolio and case studies

When you require web design in Leicester, it’s important that you check the portfolio and/or case studies of any agency you’re thinking of hiring. This will give you an insight into the quality of work they provide, their general style, and other factors such as their attention to detail and how user friendly their designs tend to be.

When looking at their work, consider whether you like what they do. If you don’t like any of their examples of work, it’s unlikely that they will be a good fit for you.



As well as looking at examples of their work, you should also ask for testimonials from other clients. This will give you an understanding of factors such as their approach to customer service, how well they met the brief, and whether they delivered on time and on budget. It’s also important to check out the testimonials to ensure that they are genuine.


The extra mile

Do you get the impression that the agency will go above and beyond to deliver 100% satisfaction? If you’ve had any contact with them so far, how have you found them? Helpful, accommodating, and patient? Or blunt, to the point, and incredibly slow at getting back to you?

When you work alongside any web design agency, it’s important that you can build a strong and positive working relationship. So, if you don’t get a good feeling from the start, it’s probably worth looking elsewhere.

Digital Ethos is a forward-thinking website design agency in Leicester – get in touch to discuss your project today!

22 Mar

Understanding Google Search


We’re all familiar with Google and the vast majority of us will probably use the search facility each and every day. But, how many of us actually understand Google Search and how it works?

For the majority of Google users, this isn’t important. However, if you’re trying to make the most of Google marketing and digital marketing, it’s vital that you understand Google search and how it works. After all, there are some 60 trillion individual pages on the web (a figure that’s growing everyday!), so understanding how Google Search works is the first step to ensuring that your content gets seen.


Google Adwords

The section at the very top of your Google search results is where you will find Google Adwords advertisements from businesses targeting the keywords that have been searched for. Everytime someone clicks on one of these results, the advertiser will pay Google for the traffic that the ad has brought to their site.

If your company invests in Google Adwords, this is where your link will appear when anyone searches for one of your paid keywords.


Organic Search Results

Next up are the organic search results. This is where you’ll find all of the websites that meet the search criteria. The order of the results depends upon a whole host of factors – and the aim of digital marketing agencies offering SEO is to get their clients to the top of the list as these are the links that those searching are most likely to click on.


How does Google find its search results?

To begin with, Google crawls the web, following links from page to page, and sorting all of the pages by their content. The results are then stored in an index.

Next up, the search engine uses a number of programmes and formulas to deliver the best and most relevant results possible every time a search is made. So, when a term is typed into the search bar, Google’s algorithms start looking for clues that will give a better understanding of what the search might be looking for. This information is then used to pull the relevant pages from the index.


But how does Google decide what comes first?

Well, the results are ranked based on over 200 factors, including relevance, as well as the quality of the site and the page!


So how do I rank highly?

Once you understand the how Google Search works, it’s then time to implement a strategy to ensure that you rank as highly as possible. The search engine’s algorithms are constantly changing, and so it’s always advisable to call upon the services of a digital marketing agency to ensure that your Google marketing strategy is relevant, effective, and successful.

18 Mar

How to create a digital footprint


As technology continues to advance at an unprecedented rate, it’s more important than ever before for businesses to embrace the digital world.

Offering a whole host of opportunities when it comes to connecting, engaging, and extending your reach to new, existing, and potential audiences, the power of the digital world should not be underestimated or ignored.

Today, it’s vital that your business is in a position to embrace change, especially when it comes to creating a digital footprint that will optimise your brand’s exposure, awareness, and traffic around the world.

After all, building your digital footprint is the epitome of performance marketing, especially when it comes to maximising brand awareness.

Here at Digital Ethos Leicester we are experts in helping you to create a credible, quality-focused digital footprint, which will allow you to truly embrace the digital world.

We’ve created a helpful guide outlining how you can create a digital footprint that reflects your brand in the best possible light.


First and foremost you should always have a strategy

In order to reap the benefits of digital marketing, it’s vital that you understand the channels you plan to use, as well as the content you plan to share online.

Having a set of objectives outlining what you want to achieve, as well as a solid understanding of the audience you want to connect with, will help you to secure the best possible results.

After all, your first digital impression counts. You want potential consumers to visit your social media channels and website, and most importantly, to stay for as long as possible. This is your opportunity to connect and engage with your audience, inspire action, and convert traffic into sales, so make it count!


Choose the channels that match your strategy  

The digital world provides the perfect opportunity to extend your reach to audiences in all corners of the globe but it’s important that you are connecting with the right people.

In today’s technology obsessed world, there are a range of social media and online platforms that can all be used to reach out to your target audience. However, not all of them will prove to be beneficial to your specific brand and unique set of objectives.

With this in mind, it’s important that you understand the channels your target market is most likely to use. And most importantly, you need to consider the type of content your target audience will engage with. Remember, it’s not all about sharing text-heavy content – online users love visual, audio, and video content. And remember, in order to keep your content engaging and interesting, make sure that you mix it up!


Reputation is everything in the digital world

One of the main advantages of digital marketing is that people can share and say whatever they want. This is great if an individual has something good to say about you, but it’s not so good if they haven’t!

With this in mind, it’s important that you recognise the significance of completing a digital footprint audit. There are a whole host of free tools that you can use to find out what is being said about your company, products, and services in the digital hemisphere!

For example, Twitter Search, Google News Alerts, Technorati, and Google are all great ways of checking what is being said about you.


But most importantly, in order to establish and maintain a successful digital footprint, it’s vital that you active and socially aware at all times! You should always ensure that you are posting regularly, as well as commenting and engaging with other businesses and of course, engaging with your customers always helps.

Oh, and have fun! Building your digital footprint should be a positive and exciting experience.

18 Mar

5 Tips to help you stand out online


In today’s increasingly digital world, it’s vital that your brand stands out online. But, with so many companies and messages competing for the attention of your target audience, how do you ensure that your online presence really stands out from the crowd?

Here are our top five tips to ensure that you stand out online…

  1. Optimise your website

 So you’ve created an amazing website, you’re pretty proud of it, and rightly so! But what use is having an all-singing, all-dancing website if no one’s going to see it? Ensure that your website is fully optimised to help people find you, and fast. This can be done by incorporating SEO elements such as meta tags, key words, and links.

As a leading SEO agency in Leicester we can help you optimise your website, ensuing that you stand out online.

  1. Embrace social media

 Social media is an incredibly useful tool when it comes to spreading the word about your brand and your services. But there’s no point in having social media accounts if they are laying dormant. So embrace social media and make sure you regularly post, share, and interact with your audience.

  1. It’s all about SEO

Search Engine Optimisation can help you to gain leverage in search engines such as Google – helping your business stand out online. However, contrary to popular belief, SEO is about so much more than littering your website with keywords. It’s an ever-evolving, long-term process, which requires a strong strategy and an in-depth understanding of the current search engine environment.

With this in mind, to ensure that you see the best possible results, it’s well worth seeking the advice of an experienced SEO consultant. An SEO agency in Leicester we are skilled and experienced when it comes to all areas of SEO – get in touch today to see how we can help you stand out online!

  1. Blog, blog, and blog some more

If your business doesn’t already have a blog, set one up – immediately. Blogging creates new content for your website, and this content not only attracts visitors, but also keeps them on your page for longer. For maximum impact, you should update your blog once or twice a week – this will show that your company is active and has valuable information to share.

  1. Invest in PPC

 Pay Per Click advertising is another great way to drive traffic to your site and boost your online presence. In fact, it’s one of the quickest and most controllable ways to get your business in front of people who are looking for your products or services.    But, as anyone who’s tried it will know, embarking on a PPC marketing campaign without the right knowledge or experience can turn out to be an extremely expensive and time consuming task, offering very little return!

As a leading PPC agency in Leicester, we are perfectly placed to plan you PPC campaign. Get in touch today to find out how we can help you!

07 Feb

Choosing the right digital agency in Leicester

The digital world is continuously advancing at a rapid pace, signalling a sudden growth in the amount of digital agencies popping up in and around the UK. This is mainly due to an increasing number of businesses recognising the importance of communicating online.

With this in mind, it’s unsurprising that, when it comes to selecting the “right” digital agency, many brands struggle to pick a digital agency that is able to meet their business requirements.

Whether you’re a business looking to optimise brand awareness, increase sales, generate leads or simply gain a credible online presence, the world of the digital agency can be a minefield.

So, we have complied a handy list of what you should consider when choosing the right digital agency in Leicester.

Why should you use a digital agency?

 The majority of digital agencies will help you to embrace the digital world and the wealth of opportunities that it can bring.

From boosting your online rankings, increasing brand exposure, and helping you to implement effective social media campaigns, investing in digital agency services will allow you to connect and engage with the right people, in the right way.

 Understand your requirements

 First of all, it’s important that you understand what you want to achieve from your digital marketing strategy, as this will help you to determine the type of digital agency you should work with.

Understanding your objectives and having a clear vision of what you want to achieve will help you to pinpoint those agencies that are on your wavelength. 

Do your research

 Before working with any agency, you should always do your research, shop around and ask for recommendations. This will save you a lot of time in the long run and will give you a clear insight into who you should consider and, most importantly, who you should avoid!

Look for digital agencies in Leicester with an impressive online presence, an extensive portfolio of projects, and plenty of positive testimonials on their website, this will give you a clear idea of their reputation, and whether or not they are likely to do a good job for you.

Platforms such as Linkedin are another useful research tool. They’re a great way of connecting with other businesses, and can be really helpful when it comes to reaching out to firms that could potentially help you.  

How to make your final decision

It’s highly likely that, after all that research, you’ll have a shortlist of digital agencies that stand out as suitable candidates.

As it’s important that you are able to build a good working relationship with the digital agency you work with, sometimes it can be beneficial to sit down with the agency to see how well you connect with them, and vice versa. After all, it’s paramount that you understand each other, especially as you’ll have to communicate with them frequently.

Choosing a digital agency in Leicester is always going to be a difficult task, but it’s vital that you take the time to carefully consider all of your options in order to reap the benefits.

05 Feb

The importance of using a professional agency

By Amy Armstrong

When it comes to any sort of service, whether it’s calling in an electrician or investing in the services of a lawyer, we all know that using a professional is always best, right? After all, it’s important that you can feel safe in the knowledge that your job is being handled by a trained and qualified expert who really knows what they’re doing.
The same approach should apply to your business’ digital marketing strategy. But, time and time again, we hear of businesses who believe that they can handle this side of things themselves, with no prior experience, skills, or knowledge. It’s just social media right? Anyone can make a website these days….

That may well be. But in an increasingly digital-focussed world, your digital strategy is becoming ever more important in building your brand identity and, ultimately, growing your business. So why would you even consider leaving this in the hands of someone who isn’t a highly experienced and skilled expert?

But if you need any further encouragement to use a professional agency, here are just some of the reasons that it’s really important to do so…

The very latest, state-of-the-art technology

A professional agency will be fully equipped with all of the very latest technology and premium-level software and analytics to allow them to do their job their job as effectively as possible. Using an agency will give you access to this technology, without having to invest in it yourself – which can often prove to be very expensive, especially if you aren’t entirely sure how to use it!).

It’s what they do

As professional digital marketing agencies focus on marketing all day everyday, you can be sure that they know exactly what they’re doing. They should be well aquainted with the latest tools, techniques, and approaches because, quite simply, that’s their job.

The digital world is constantly changing, adapting, and evolving and, as such, digital marketing trends are changing just as quickly. Professional agencies are specialists in their field and, as professionals, they constantly keep up to date with the changing market to ensure that they know how to do their job effectively and efficiently.


A professional digital marketing agency understands the elements of a successful strategy and how to combine them in a way that will generate the best possible results for your business, helping you to achieve your goals. They understand when to use certain tactics and when not to, and they know how best to distribute your budget to ensure optimum ROI.


A professional digital marketing agency has the necessary skills, tools, and time to evaluate your campaign, allowing you to understand exactly where your money and efforts are going, and how successful they have been. After all, there’s no point in ploughing all your money and efforts into a Pay-Per-Click campaign, for example, if it isn’t driving any traffic to your site.


Considering the points above, it is incredibly important that you use a professional agency to handle your digital marketing. After all, although it may be tempting to attempt this side of things yourself, it can prove expensive, ineffective and, ultimately, detrimental to your business’ goals and long-term strategy.

Digital Ethos are a Digital and SEO agency in Leicester – check out their website for further information about hiring a professional agency.

04 Feb

How effective is Google advertising and how to get started

By Amy Armstrong

Google advertising is essentially a pay-per-click (PPC) advertising system, which allows users to dictate where their ad appeals by bidding for words and phrases. Like other PPC services, you will only pay for Adwords if someone clicks on your ad.

The process behind Google advertising is quite simple – you choose keywords relating to your business, products, or services. If someone’s search matches your keywords, then your paid-for ad will appear above their organic Google search results. Hopefully, the searcher will then click on your ad, go through to your website, and learn more about you – or, even better, buy! As the campaign is PPC, you will only pay when someone clicks on your link, rather than every time your ad is displayed.


But how effective is Google advertising?

As a general rule, Google Adwords is considered to be effective when it comes to driving traffic and ROI. In addition to this, when someone arrives at your site via a Google Ad, it is because they are searching for the terms you have selected – they actively looking for your brand, product, or service, rather than just stumbling across your site by pure coincidence. So rather than having millions of browsing visitors, your ad should generate specifically targeted clicks, which, in turn should increase your conversion rate.

That’s not to say that Google advertising is effective when used alone, however. Far from it. Adwords is effective only when implemented as part of a full campaign that calls upon a mixture of channels and platforms, such as search engine optimisation, email marketing, and social media. As you implement and evaluate your campaign, you will soon start to see the channels that are most effective for you business goals, and adjust your budget allocation accordingly.


Getting started

When setting up your campaign, there are a number of tips that you should take in order to ensure that your Google Adwords campaign is as effective as possible…

Identify your goals – Before you start your campaign, it’s important to identify exactly what you’re hoping to achieve and set out clear, well-defined goals. This will enable you to make better decisions about how to apply your budget and also give you a criteria to evaluate your results against.

Is your website up to scratch? – Your Google advertising campaign is designed to drive traffic to your site. So, before you start welcoming people in, it’s important that you ensure that your website has the necessary information and calls to action to reinforce your Adwords campaign.

Assess your budget – It’s all too easy to jump into a Google Adwords campaign and expect to see instant results. But the fact is that these campaigns don’t usually generate substantial results for around 3 months, so it’s important that you allocate your budget over at least a three month period, rather than blowing it all in one go.

Digital Ethos are experts in Google advertising and PPC management in Leicester, get in touch to find out how they can help you to achieve the best results from your campaign.

03 Feb

How to manage social campaigns


By Amy Armstrong

As technology continues to advance at an unprecedented rate, more and more of us are recognising the importance of embracing the digital world and the wealth of opportunities it can bring.

From generating leads to creating user-generated content, social media platforms such as Twitter, Facebook and Instagram provide the perfect opportunity to reach out to and connect with your customers around the world.

With this, comes to opportunity to create highly focused social marketing strategies and campaigns, designed to optimise results, achieve your business goals, and ultimately, expand your digital reach.

However, if you’re unfamiliar with the digital world or simply find creating and managing a social media campaign a daunting task.

As social media experts based in Leicester, we are often approached by clients who simply don’t know where to start when it comes to social media management. So we’ve complied a list of some helpful tips that will allow you to effectively managing your social campaigns…


Understanding Your Audience

When it comes to social media management, it’s vital that you understand your audience if you stand any chance of connecting and engaging with them.

Think about your audience’s demographic as well as their mindset, interests, and even their behaviours – this will allow you to connect with them in the digital world using content that they will find interesting and engaging.


Connect and Engage Frequently

 Social media allows you to connect and engage with your target market, 24 hours a day, 7 days a week, not only in the country in which your business is based, but in all corners of the globe.

With this is mind, it’s important that you recognise the importance of uploading content frequently and expanding your conversion. So, rather than talking soley about your brand, services, products, and culture, broaden your conversation by talking about topics that your customers can relate to and engage with.

Remember, it’s important that all of the content you share is highly targeted in order to optimise engagement – just because you post content, doesn’t necessarily mean that your target audience will consume it!


Expand Your Reach

At the same time, you need to give your content the best opportunity of being seen in order to optimise its value.

Ask yourself, what other channels and platforms can you use to make your content more sharable and visible? Does your audience use any social media platforms that you aren’t currently using and you could interlink to any of these platforms?

All these factors contribute to the success of your social media campaign and are important to consider when you’re managing your social campaigns.


Measure Success

Taking the time to evaluate and measure the success of your social campaigns is vital. After all, how else will you determine the aspects that have worked and the areas that haven’t been so successful?

But how do you measure the success of a social media campaign? Performance is measured using five important metrics: Awareness, Consumption, Engagement, Actions, and SEO Impact.

Using these components, here’s what you should be looking for when measuring the success of your campaign.


  • Consumption – this involves looking at the number of clicks, referrals and visits
  • Awareness – this looks at impressions, mentions, and reach
  • Engagement – success is measured using likes, shares, and first time visits
  • SEO Impact – Search Engine Optimised content can significantly increase the chances of your content being seen by the right people
  • Actions – this looks at how many sales/leads have been generated as a result of the content you have shared


So there we go – a few top tips for managing your social media campaign effectively and successfully. Of course, that’s just the tip of the iceberg!

19 Oct

We’re launching our new brand identity – Tell us what you think!

Everyone likes to change their look from time to time. Whether it’s a new outfit, a change of hair colour, or a complete makeover, a change, however small, can completely change our outlook, enhance our confidence and, of course, change how others perceive us.

It doesn’t necessarily mean that there’s anything wrong with your existing look, but there’s always room for improvement, right? And that’s exactly how we felt about our brand. So, incase you hadn’t already noticed, we’ve had a bit of a change of image.

When it comes to re-branding, it can be an incredibly daunting process. What if we get it wrong? What if no one likes it? How can we be sure it accurately reflects our brand?

Although there was nothing technically wrong with our previous branding, we wanted something fresh. We wanted something exciting. We wanted something that reflects who we have become as a brand.

And we hope you’ll agree that that’s exactly what we’ve achieved with our brand new website, logo, and branding. We haven’t changed what we stand for and we certainly haven’t changed how we work. But, as a company that prides itself on optimising the digital reputation of our clients, it’s incredibly important that we are always looking and performing our very best online.

We are an ambitious, enthusiastic, and talented digital marketing company with the knowledge and skills to take our clients’ online marketing presence to the next level – and we need to ensure that we practice what we preach.

So, when we approached the task of updating our site and branding, we followed the exact same steps that we would do when working on a project for a client. We thought about our brand, we thought about our objectives, and we thought about how we could use our knowledge, skills, and experience to meet those objectives.

Once we had our strategy in place, it was time to start getting our ideas down on paper (or we should say, the computer). As with all of our projects, there was much drafting, re-drafting, and editing. We didn’t stop until we were 100% happy with our new image.

We wanted to keep our branding sleek, simple, and effective. We don’t believe in using words for the sake of it. Our website and all of our branding reflect this – focusing on the key points to ensure that it is easy to navigate, understand, and absorb.

We don’t want to blow our own trumpet, but we’re pretty proud of our new look.

So, if you haven’t already, take a look around our new and improved site (you can find it at www.digitalethos.net). Oh, and we always love to hear your thoughts so don’t forget to let us know what you think!

04 Aug

Digital Ethos Welcomes Social Media Specialist Abhi Punj

Digital Ethos welcomes Social Media specialist Abhi Punj

Digital Ethos have appointed a new Co-Director – Social Media specialist Abhi Punj. Abhi has an award-winning background and has worked with clients such as Chevrolet, Hammerson, The Restaurant Group and Halfords, to name a few. Here’s a quick summary of her skills and experience:

  • Won Best Use of Social Media eCommerce award 2014 for Halfords, Bike Whisperer
  • Implemented the strategy for Halfords and doubled social communities within six months
  • Managed social media for pan-European Chevrolet account (which also won an award for Best Use of Social Media)
  • Worked with Hammerson to manage email and website management for nine shopping centres including Bullring, High Cross and Queensgate
  • Increased sales for Frankie & Benny’s by 12% with the use of blogger activity
  • Grew Chiquito Facebook & Twitter community by 25% through new campaigns and tactics
  • Worked on make mine Milk account and increased community from 30k to 130k in 18 months (also won awards for make mine Milk between 2011 – 2013)

Luke Tobin, Co-Director of Digital Ethos says: “We’re really excited to be working together and growing the Digital Ethos brand and team. The team is stronger than ever and both Directors are focusing on new opportunities and ways in which to develop the business.”

Abhi Punj says: “It’s an absolute pleasure to be on board with Digital Ethos. There’s a fantastic team in place, which means that we can now offer even better solutions for our clients, which covers all elements of digital marketing. I’m really looking forward to getting stuck in and growing the company.”

Digital Ethos was founded by Luke Tobin and the agency has worked with brands such as BPVA, Ploughcroft, Lawyers 2 you, Assure Law, Race Drone and React Sport – helping them with SEO and web design. The new focus for Digital Ethos is to focus on five main areas of service, which include: SEO, PPC, website design, social media and PR.

See the Digital Ethos full service offering on our website www.digitalethos.net

22 Jul

Alternatives to Advertising on Facebook

Once upon a time, social media used to be known as the best place to market a business, service or product – for free. Over the years Facebook have slowly changed the game (along with Twitter and other key platforms), meaning it’s now difficult to grow Facebook Pages without investing in advertising. Now there’s nothing wrong with using Facebook advertising to increase reach and likes, and with Facebook’s advertising model you don’t necessarily have to spend loads of money to do this (even £50 a week would suffice). However, this isn’t the only way to grow a Facebook Page or engage with fans. Here are my top three alternatives to advertising on Facebook:

1. Co-create content

Content is King. We’ve heard it so many times. So why not work with a partner to create some great content together and then share it across each other’s social channels? For example, if a food brand wants to engage with18-25 year olds, co-create content with a food blogger or a local university. Not only will you create relevant content with your target audience, but you’ll also be able to share the content across their social platforms as well as your own. Your content will give you a ROI in two ways; by growing your community through being present on the partner social media channels, and by increasing engagement via the co-created content.

2. Email marketing

Email should be like gold dust for all companies – big and small. The only problem is that some businesses have a database but don’t know how to get the most out of it. The first thing to do is to divide this up according to demographics, types of customers, interests etc. Once you’ve done this, create relevant, content-based emails that encourage your customers to come and join your brand over on social media. You need to give customers a clear call to action (CTA) and a reason to want to engage with you on the relevant social channels e.g. ‘join us on Twitter for the latest competitions’ and ‘like us on Facebook for exclusive Q&As’. The key is to tap in to your existing, already engaged customers and give them another platform to consume content.

3. PR

PR and social media work very closely together. Think about the number of press releases you send out about your business and how you could use this as an opportunity to grow your social media presence. It may simply be a case of just adding in a line saying ‘follow us on Twitter’, or using social media to help bring your PR campaign to life. For example, if you’re releasing a new product – why not organise a live Q&A with an expert within that industry? This gives your customer a real reason to want to join you on social media and also communicates a key message about your business. If you’re already doing PR, sign posting your social channels is the simplest way to grow your community.

co-creating contentemail marketingmarketingPRsocial media

22 Jul

It`s official – Digital Ethos one of the most awarded agency outside of London.

We’ve learnt a thing or two about social media over the years and have helped on some great campaigns. The awards below show that other people seem to think so too!

make mine Milk
Best Use of Social Media (Some Comms Awards 2011)
Best Use of Facebook (Some Comms Awards 2011)
Best Social Media Campaign (Golden Hedgehogs 2012)
Best Campaign on a Low Budget (Golden Hedgehogs 2012)
Best Social Media Campaign (International Dairy Innovation Awards 2012 )
Best Social Media Campaign (Elpaceak Dairy Marketing Awards 2012 )
Best Low Budget Social Media Campaign (UK Social Media Communications Awards 2012)

Best Use of Facebook (Social Buzz awards 2012)
Best User Generated Content (Social Buzz Awards 2012)

Best Social Media eCommerce Campaign (Retail Week eCommerce Awards 2014)

Call us now on 0333 772 0189 or request a call back from one of our consultants.