20 Jun

Facebook Launches Product Focussed Collection Adverts

Embracing the popularity of Facebook advertising campaigns, the popular social media platform has recently introduced collection adverts.

 

Having been tested by a carefully selected group of leading brands, such as Adidas, Tommy Hilfiger, and Michael Kors, the new advertising option became available to all companies at the end of March 2017 as part of the social media network’s aim to roll out mobile ad formats that bring off-Facebook experiences onto the platform.

So what are collection Adverts?

Reflecting the current trend for accessing the internet by mobile devices and the wealth of statistics showing an ever-increasing amount of mobile traffic, Collection adverts are product-focused ads that allow users to shop the adverts directly from their mobile, in a more visual and immersive way.

 

These ads can combine a video, slideshow, or image, with product images taken from a product catalogue taken on a mobile, linking through to the point of sale on the brand’s site or mobile app.

 

As one of the most immersive ad formats offered by the platform to date, Facebook collection ads are ideal for retail and e-commerce brands that want to show an inspirational video or image alongside their products. The social network hopes that this new ad format will help to build a great new shopping experience for consumers, whilst helping marketers to drive mobile sales and discovery.

 

Facebook’s director of product marketing, Maz Sharafi, was quoted in the press stating: “Collection is, at its core, a new ad experience that we’ve built specifically for news feed, to drive product discovery and sales through an engaging format in a fast-loading shopping experience.”

The benefits of collection adverts for brands

Drive product discovery via mobile devices

 

Collection ads allow you to pair video or imagery with relevant products for a mobile-friendly, engaging experience. With mobile being people’s main platform for online shopping, it’s vital that your brand makes its online experience as easy as possible for mobile users – collection adverts do just that.

 

 

Deliver a seamless mobile browsing experience

 

Consumers who view your advert can then browse more products in a fast-loading, full-screen experience, without leaving the Facebook app, unlike a traditional Facebook ad, where clicking on a brand’s ad would open a dedicated microsite or product catalogue hosted outside of Facebook.

 

Convert demand into sales

 

Interested customers can continue to purchase on your website or app, without the hassle of leaving the platform. This makes conversion quicker and simpler, allowing you to convert demand and interest into sales by offering engaging, dynamically targeted mobile optimised ads.

 

Diverse and flexible

 

Collection adverts can be styled and created in countless different ways in order to fit seamlessly into your other campaigns and marketing activities. For example, if you create how to guides, you can turn them into adverts, or if your audience has been shown to engage most with style guides, you can use this format to make a shopable one.

 

Track your results

 

Alongside this new ad format, Facebook has also introduced its outbound click metric, which is optimised for tracking results on more creative formats, such as Collection. Promising to five marketers a clearer view of the path that their customers take, the new metric will ensure that you know exactly when someone leaves Facebook through an ad. The previous link clink metric meant that it was often difficult to know exactly where ads came from, particularly for creative ads.

 

Sharafi was quoted in the press stating: “One of the things we’re trying to do with the introduction of a new metric is to provide more clarity and transparency. In the scenario of Adidas using Collection, in a world where you don’t have outbound click, you wouldn’t be able to tell which click happened from the News Feed, where people have opened the immersive experience, and which clicks happened within the Collection.”

 

Of course, it’s worth bearing in mind that collection adverts won’t work for every business – they are designed to meet the needs of those companies who are selling products rather than services, particularly fashion and lifestyle brands.

Creating a collection advert…

 

As with other types of Facebook ads, collection adverts are created within Facebook Business Manager.

 

To create your collection ad, you’ll need an image or a video, and a product catalogue. If you haven’t already got a product catalogue set up, you might need to seek the help of a professional developer to set up the coding for the products you want to include in the advert.

 

When you set up your collection ad, you’ll also need to choose whether the objective is traffic or conversions. If you opt for traffic, then you’ll be charged based on the number of times people click on the initial ad to open the product category. On the other hand, if you select conversions, Facebook will target the ad at people they think are most likely to click through to your site or app, but will charge you based on the number of times the ad appeared in people’s news feeds. If you’re looking to boost sales, we’d recommend a conversion-focused campaign.

 

Now all of the technical work is out of the way, it’s time to get creative! Using video content as your key feature is the most popular and effective way to create an engaging advert that will excite your target audience. In fact, according to Facebook, approximately 30% of mobile shoppers state that video content is the best way to discover new products.

 

The video can be either square or horizontal, at a 16:9 aspect ratio – vertical videos are not recommended. If you opt to use photos instead of videos, you’ll need an image that’s horizontal at a 1.9:1 aspect ratio. It’s also important to note that no more than 20% of the image can be text.

 

Collection adverts allow you to feature up to 50 products, selecting key pieces that you want to feature higher up on the list. Alternatively, Facebook can use an algorithm to automatically select and feature the most popular products towards the top.

 

However, although it is possible to feature up to 50 products, this isn’t necessarily advisable as it can prove overwhelming to your audience and they may not stick around to work their way through your list! Instead, why not create multiple adverts targeting different products to different consumers? These carefully targeted ads are likely to drive more sales.

 

Here at Digital Ethos, we specialise in creating effective Facebook advertising campaigns that not only inspire action, but also achieve optimum results. If you have any questions about how we can help you to drive your start up business forward in the digital world, please do not hesitate to get in touch.

 

Our friendly and helpful team is always on hand to answer any of your questions and we always go that extra mile to deliver digital marketing solutions that meet your objectives and requirements.

 

 

19 Jun

Micro Influencers – The Future of Brand Awareness?

With the increasing focus on digital platforms and marketing techniques, over the past decade, many brands have started using social media influences to help market their products in a more authentic way. Today they are a key part of the marketing mix.

 

And it’s certainly a sure fire way to reach mass audiences. Take online influencer Zoella, for example. Widely viewed as one of the most powerful online influencers, she’s got over 11 million YouTube subscribers and six million Twitter followers, not to mention 11.1 million Instagram followers.

 

However, as celebrities and key influencers become more popular, attract larger followings, and work with more brands, their previously engaging posts risk looking more like ads than genuine endorsements.

 

But, when it comes to social media, there’s no such thing as being too popular, right? Wrong!

 

According to recent studies, when a social media influencer reaches a certain number of followers, their levels of audience engagement actually start to fall. In fact, influencer marketing Markerly found that, in terms of unpaid posts, Instagram influencers with fewer than 1,000 have an average like rate of approximately 8%, compared to 2.4% for those with 10,000 to 100,000 followers, and 1.7% for those with 1 million – 10 million followers. What’s more, comment rates and sponsored posts also followed a similar pattern.

 

This trend has led to brands increasingly reaching out to engage with micro influencers as part of their social media strategies.

 

Who are Micro Influencers?

 

Micro influencers are ordinary people who are paid by brands to promote their products or services on social media. They are tastemakers, opinion shapers, and trend forecasters.

 

Just like traditional influencers, micro influencers are individuals with popular online channels based around specific interests. They typically work or specialise in a specific vertical and regularly share social media content about their interests.

 

As a general rule, micro influencers are those with between 1,000 and 50,000 followers.

 

Although micro influencers have a more modest number of followers, usually thousands or tens of thousands, they boast hyper-engaged audiences – perfect for carefully targeted social media marketing campaigns!

 

 

 

Why engage with Micro Influencers?

 

Why are brands engaging with micro influencers? Working with someone with a smaller following to promote your brand is counterintuitive, right?

 

In actual fact, there are a whole host of benefits of working with micro influencers, including:

 

Higher Engagement

 

Perhaps surprisingly, reports have shown that as an influencer’s number of followers increases, their number of likes and comments actually decreases. Micro influencers with between 1,000 and 10,000 followers will allow brands to achieve higher engagement rates amongst a large enough audience.

 

Micro influencers have also been shown to hold more meaningful conversations about brands on social media. A study recently showed that micro influencers hold, on average, 22.2 times more conversations recommending a brand to other people per week than the average customer – this makes them an asset to any brand.

 

A more targeted audience

 

Although their audiences are smaller, micro influencers tend to have a more targeted follower base than influencers with hundreds of thousands, or even millions of followers.

 

And, with consumer trust in advertising, and in large scale corporations as a whole, at an all-time low, customers prefer authentic, two-way social media conversations and genuine recommendations from friends, family, and micro influencers.

 

Affordability

 

Micro influencers are typically more affordable than celebrities or influencers with millions of followers.

 

So, brands can collaborate with 20 to 40 micro influencers for the same cost as working with one or two major celebrities or influencers. This allows them to reach out to different demographics and achieve a higher level of engagement for their campaign.

 

In addition to this, by working with a number of different micro influencers, brands can also try out different tactics to see which ones work best, without going over budget.

 

 

 

Authenticity

 

Because, unlike many major influencers, posting content isn’t a full time profession for micro influencers, they post sponsored content far less often. This means that their posts and account feel far more authentic and, as such, they are trusted by their audience. In fact, a recent study revealed that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.

 

They are real people, meaning their social media content is real too. Think about it, if you see Kim Kardashian promoting a product on Instagram, you know not to trust that her recommendation as it’s more than likely been paid for. If someone you know or share an interest with recommends a product, you’re more likely to take their word for it.

 

Micro influencers have a direct, personal connection with their followers, meaning they truly understand their audience and what they like. This means they are only likely to share things that they know their followers will engage with.

 

Approachable

 

Unlike many larger influencers who can be difficult to appeal to, micro influencers tend to be keen to get involved with brands – they get excited by opportunities that come their way and want to build strong, on-going relationships with brands that approach them.

 

Because bigger influencers are approached by hundreds, if not thousands, of brands each day, they are harder to engage with and more restrictive in terms of their requirements and demands.

 

Consistent Popularity

 

In the fast moving world of celebrity, opinions can shift incredibly quickly, making having your brand aligned with just one big name a big risk. After all, if you’ve signed in to a high budget, long-term deal and your chosen influencer finds themselves at the centre of a scandal, do you really want to continue to be associated with them?

 

 

How to find micro influencers…

 

You only have to venture onto any of the main social media platforms and you’ll come face to face with a wide range of micro influencers. But how do you find the right ones to work with for your brand?

 

Well it isn’t always easy, and it’s important you get it right! One way to start the process is to go through your brands social network followers and see if there’s any suitable candidates following you. As they’ll already be fans of the brand, you shouldn’t have any problem building a relationship with them and getting them to promote your products.

 

If you’re looking for a more time efficient approach, you can also pay for databases which will allow you to access contact information for different influencers in various categories.

 

Here at Digital Ethos, we specialise in creating effective digital marketing campaigns that not only inspire action, but also achieve optimum results. If you have any questions about how we can help you to drive your start up business forward in the digital world, please do not hesitate to get in touch.

 

Our friendly and helpful team is always on hand to answer any of your questions and we always go that extra mile to deliver digital marketing solutions that meet your objectives and requirements.

09 Jun

Why digital?

Why is digital marketing so important?

This is the question I get asked in a round about way almost every time I pick up the phone and prospect for a potential client. Because it is not only a rapidly growing force in the current marketing playing field, it is the future of marketing, and digital media is beginning to replace more traditional forms altogether.

Why?

Well quite simply because you can actually refine how you target, get instant feedback from data received as soon as someone interacts with your business or brand on a digital platform which then enables you to create evolving campaigns which deliver tangible relatable results which convert into paying customers, this is very difficult to achieve with the more traditional types of print media advertising.

With digital we can tell who is looking at your advert, what time of the day, where on the globe they viewed it, how long they viewed it, how they came to your website, at what point did they decide to make a purchase, enquiry or navigate away from your site.

While older generations will no doubt lament the demise of paper-based media such as newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption.

The facts are that digital methods of communication and marketing are faster, more accurate, versatile, practical and streamlined, so it is perhaps unsurprising that those companies who have adopted it as the main focus for their marketing spend just so happen to be the most successful businesses.

The good news is that digital offers just as much potential to marketers as it does to consumers in that consumers are presented with what they are actually searching to purchase at the click of a button or the tap of a finger. And businesses/marketers get to instantly interact with these clicks and taps to be able to better understand a brands equity position, understand the direct actions of their competition and how it affects their customer visitation and we are just merely scratching the surface here.

Digital marketing provides the window into the behaviour of customers globally and instantly as tools such as Google Analytics allow us to analyse data in real time, this availability of information is incredibly valuable as it helps a business to refine its route to market and maximise its profit margins.

It is safe to say that if you are in business today and certainly a new business, if you are not in digital then you are not in business.

Where does Digital Marketing Start?

First and foremost you will need a website whether it be to sell products online as an e-commerce store, or to provide information, provide subscriptions for services or to showcase your service. However the internet is like an ocean filled with ships trying to find land and your business is that land and the lighthouse that guides them safely to that land is your digital marketing. Point being that if you do not have a great digital marketing campaign running then your customers will not make it to you.

Let’s take a quick look of some of the key forms of Digital Marketing being used today

Websites and SEO content
Blogs
Internet banner ads
Online video content
Pay-per-click (PPC) advertising
Email marketing
Social media marketing (Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.)
Mobile marketing (SMS, MMS, etc.)

So, why digital marketing?

First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for a fraction of the cost of a TV ad or print campaign, and will reach a wider audience which you can also obtain data from.

As mentioned earlier on one of the key benefits of marketing digitally is the ease with which results can be tracked and monitored. Rather than contracting and expensive customer research company to analyse and report back on their findings which by the time the findings are reported the information is now old, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the future.

Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption. According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that’s over 40 million individuals.

The bottom line is, the digital age is here, and those businesses that fail to adapt to this marketing climate are at great risk of falling by the wayside sooner rather than later.

08 Jun

The 7 Best Co-Working Spaces in Leicester

The increase of independent contractors and freelancers whose only tool is their laptop, as well as young entrepreneurs is undeniable. Especially in this tech and information age, new business ideas that primarily rely on web commerce and the use of the internet are constantly springing up.

While many entrepreneurs and freelancers can and do set up home offices or take to the coffee shops, for just as many, these settings prove to be less than effective. Yet, most individuals in this category are not ready for or do not really need a formal office suite. But, especially for entrepreneurs, working in an environment surrounded by other like-minded individuals, or those who can help them start solidifying their ideas, often proves both more effective and more satisfying even as an SEO Agency in Leicester we find coworking a great fit for us too..

What is more, not everyone has the resources to make an effective home office anyway. And while coffee shops are trendy, they lack reliable space availability, especially for groups, and useful equipment and resources such as copiers, white boards, and the like.

Thus, the demand for a new type of office space has led to the creation of “co-working” spaces – essentially shared working spaces with work areas for individuals and groups where they can either work alone or collaborate and network.

London is full of co-working places, most notably places like Impact Hub and Innovation Warehouse. But Leicester, with many graduates from our local universities aspiring to start new business ventures or make their way as a freelancer, has sadly been lacking in such innovative work spaces.

However, that has been changing of late, starting with one of the universities themselves! Here, we will give you a quick overview of the 7 best co-working spaces in Leicester to help you find a creative and productive environment to get your business or idea off the ground.

Best Coworking in Leicester for Freelancers & Startups

1. DMU Innovation Centre
De Montfort University opened up their Innovation Centre in 2015 to students, staff and visitors as an incubator for entrepreneurs and free lancers. A part of their centre is their co-working café in Leicester City Centre.

The co-working café is free to all ICMs (Innovation Centre Members – it is free to register to become an ICM as well). The co-working café boasts:
• Free Wi-Fi
• Availability to use whiteboards, flip charts, and even Macs
• Flexible meeting and work spaces
• Hot beverages and snacks available for purchase

The café is open for use from 8:30 am to 5:00 pm.

This is a great space, designed specifically for co-working particularly for those working on start-up businesses who want to enjoy the ability to collaborate with others or simply be surrounded by like minds and encouragement.

The only real downside to the ICM’s co-working café is that it is located in the heart of the university campus, incorrectly giving many the sense that the ICM and its café are off limits to non-students, which is not actually the case.

2. Dock
The Dock is a multipurpose workspace location. It does primarily focus on offering specific office spaces of varying sizes along with meeting rooms and a variety of services, such as managed telephone and internet services, which are not really suited to those in the early think-tank stages of a new business idea.

However, that said, they do also have a Startup Lounge, which is their space specifically designed for those wishing to work in a co-working or shared workspace. Their Startup Lounge includes:
• Very fast Wi-Fi
• Numerous independent work stations
• Comfortable seating throughout
• Printing facilities
• Meeting rooms at a discounted rate
• 24/7 access

Additionally, those using the Startup Lounge also qualify to use Dock’s Business Growth resources, which includes 1-2-1 business coaching, marketing strategy, financial planning and more.

Though Dock is much more than just a co-working space, that is a part of what makes it an ideal location to start. For those who have an new business idea, they can get started there with the support offered by the Business Growth resources, and once they are off the ground and ready for more formal office space and resources, they can upgrade their membership and rent out their own office.

3. St. George’s House
St. George’s House is still more formal than Dock, functioning as a full-fledged business center. It has a variety of office spaces available for both short term and long term lease, and even part-time use.

However, like Dock, individuals can also purchase co-working space at St. George’s, though reserving it is managed through regus.com.

A benefit to this option is its location in the midst of many businesses of all sorts, providing an excellent networking opportunity. It is also located right next to the Leicester railway station.

4. LCB Depot
The LCB (Leicester Creative Business) Depot is creatively designed to be a think tank and bed of inspiration for those in creative lines of business endeavors. New ventures in everything from fashion designing, architecture, copy writing, music production and much more are birthed here on a regular basis.

In some ways similar to DMU’s Innovation Center, LCB combines workspaces for individuals and groups with meeting rooms, resources, business lounge, and its own coffee shop, Gray’s Café.

Unlike the Innovation Center, though, it is not free. LCB does not officially advertise itself as a co-working environment, as its emphasis is on its multiple workspace options that can be purchased for individuals or groups. However, if you purchase their Business Lounge Membership, you gain access to their business lounge with:
• Wi-Fi
• Comfortable seating, tables and chairs
• 24/7 access
• Internal use phone
• Onsite, lockable storage

The café, too, can work as a shared work space with its free Wi-Fi and primarily LCB members.

Again, while its focus is not on providing a co-working atmosphere specifically, it provides the opportunity for it for very creative and innovative minds. Another perk is that members can also acquire a postal address by being a member.

Really, the only downside to LCB Depot is that it is geared more towards those who are already underway with their business and its expense, but it still offers great opportunities for those in the birthing stage of their business ideas.

5. Phoenix Square
Phoenix Square is a relative, so to speak, of LCB Depot, run by the same overarching organization. It is a smaller location than LCB, with 29 workspaces available for rent as either shared or individual workspaces.

Those choosing to use the Phoenix Square location still get:
• Free Wi-Fi
• Their own Phoenix business lounge
• Postal address services
• 24/7 access all year long

In addition, it has more short-term lease options.

6. Makers’ Yard
The final and smallest relative to LCB Depot and Phoenix is the Makers’ Yard. The opportunities at Makers’ Yard are similar to the previous two:
• Ability to rent shared or individual studio spaces with 24/7 365 access
• Flexible leasing terms
• The same business support as the previous two

Those using the Makers’ Yard location also get the privilege of LCB’s parcel delivery service, printing/copying and meeting rooms at a discounted rate.

7. Friars Mill
The final one we will mention is a bit more formal than the others, though its goal is still to provide a creative and innovative atmosphere for young businesses.

Friars Mill is a complex of 200+ year old repurposed factory buildings with single and two story office options and others. It has its own café overlooking the river Soar, meeting rooms, and provides fully managed office services to its tenants, including reception.

While not really providing a co-working space in its truest form, the Friars Mill complex creates an inviting and creative, collaborative work environment of like minds in the same stage of growing their recently birthed businesses up to maturity, while still keeping the running of an office extremely simple with the fully managed services provided.

08 Jun

How to Develop your Content Marketing Strategy

Today, it’s simply not enough to have an online presence in the digital world. After all, with millions of brands in all corners of the globe recognising the significant role digital marketing can play when it comes to generating leads, maximising awareness, and boosting engagement, it’s crucial that your digital marketing strategy is on point if you stand any chance of standing out from the crowd.

With fierce competition and an already over-populated digital environment, every business should pay close attention to creating a solid content marketing plan that will allow you to achieve your business goals.

A well-developed strategy will not only help you to define your goals but it will also allow you to optimise traffic, generate leads, and boost conversion rates.

And, there are a whole host of ways that you can you can develop your marketing strategy…

But why is content marketing important?

In today’s technically advanced world, if you don’t have an online presence, you’ll almost certainly be left behind.

From SEO website content through to creating relevant blog posts, content marketing not only helps brands to inspire action, generate traffic, and boost awareness on a global scale, but is also allows businesses to expand their reach, maximise engagement and achieve their business objectives… so it’s definitely worth tuning in!

One of the most reliable sources of traffic, high impact content also allows you to generate revenue and experiment with a wide range of other marketing tactics.

Here’s how you should develop your content marketing plan…

What’s your goal?

First and foremost, it’s important that you are able to determine your goals before you even think about creating your content marketing strategy.

As part of this process, you should ask yourself why you need a content marketing strategy and the reasons why you want to produce the content. Remember your goals should be S.M.A.R.T – specific, measurable, attainable, realistic and time-bound.

Research

Before beginning any marketing strategy, it’s important that you conduct buyer persona research as this will give you an insight into your target market’s desires and needs. This means, you will then be able to maximise engagement by catering the content to your audience’s requirements.

Although, it can be tempting to jump straight in and start creating your content, taking the time to conduct thorough research is a crucial stage of any planning process.

A content audit

In recent years, blogging has continued to increase in popularity, and as a result, creating engaging blog posts in one of the most frequent types of content that businesses start with.

Impactful, effective, and cost effective, creating your own blog as a stand alone platform or part of your website is a great way of creating purposeful, interesting and relevant content that your customers will be able to engage and interact with.

But, if you’re considering creating a series of blog posts, it’s crucial that you analyse what type of content your target market are engaging with the most. This will allow you to determine what type of content should be within your strategy.

Do you have a content management system in place?

It’s super important that you have a content management system in place that will allow you to manage your content in accordance with your business goals and objectives.

When choosing a content management system, you should ensure that it incorporates vital components such as content publication, content creation, as well as content analytics.

This will allow you to plan, create, publish and most importantly, publish your results in one place quickly and easily.

Brainstorm

Whether you prefer to brainstorm alone or as part of a group, the key to a successful content marketing strategy is to create high impact content that will not only boost engagement but will also inspire action. With this in mind, it’s certainly worthwhile putting some thought into the type of content that you want to share.

From choosing suitable topic through to creating eye-catching headlines and embracing recent trends, the possibilities are truly endless when it comes to creating highly engaging content that will resonate with your target market.

It’s crucial that your content is highly targeted and has the ability to capture the attention of your target demographic. If you’re struggling to come up with ideas, it always helps to analyse your competitor’s content! Of course, you should make sure that the content you share is original.

Many people also find it useful to prepare a content calendar, this way you can date advantage of key dates and events.

Now, let’s take a look at the type of content available…

The power or content should certainly not be underestimated or ignored! Perfect for connecting and engaging with your target audience, getting your content right will ultimately determine the success of your content marketing campaign.

There are whole host of different types of content that you can integrate into your marketing strategy including…

• Blog Posts
• Templates
• E-books
• Videos
• Infographics
• External Content
• Charts/graphs
• Q & A sessions
• Interviews
• Vlogs
• Mind maps
• Memes
• Online Games
• Quizzes
• Polls
• Photos
• Predictions
• Podcases
• Slideshares

Remember, it’s all about creating highly engaging content that not only reflects your brand identity but also resonates with your target market. So, think outside the box, establish a consistent tone of voice and most importantly, create content that will get people talking about you!

The content that is most suitable for your business will depend on the needs and desires of your target market. And of course, when it comes to distributing your content, it’s equally important that this is done in the right way as this can also have a huge impact on the success of your online content marketing content.

Organisation and smart scheduling is of the upmost important and it is at this point that your content calendar will prove to be extremely useful, especially when it comes to distributing your content in an effective and timely manner.

Manage and publish your content!

Now for the fun part… it’s now time to put your editorial calendar into action and publish your content! At this point, you should pay close attention to how your target market is engaging with the content you share! And remember, a successful content marketing plan has the ability to set your brand apart from your competitors, providing you do it right.

And, if you’re struggling to come up with ideas, there are plenty of professional digital marketing teams that are equipped with the knowledge, skills and expertise to accelerate your online content marketing plan in line with your businesses’ goals and objectives.

Here at Digital Ethos, we specialise in creating effective digital marketing campaigns that not only inspire action, but also achieve optimum results. If you have any questions about how we can help you to drive your start up business forward in the digital world, please do not hesitate to get in touch.

Our friendly and helpful team is always on hand to answer any of your questions and we always go that extra mile to deliver digital marketing solutions that meet your objectives and requirements.

08 Jun

Why digital marketing is essential for new businesses

Thanks to advances in technology, more people than ever before are connecting, engaging, and communicating online. This only the tip of the iceberg as to why digital marketing is essential for new businesses.

As a result, digital is now recognised as one of the most powerful communication tools, allowing businesses to connecting with new, existing, and potential customers, in all corners of the world.

And, if you’re a start up business, it’s vital that you recognise the importance of investing in digital marketing if you’re looking to optimise exposure, boost conversion rates, and raise awareness.

After all, launching your own business can be daunting and challenging, especially if you don’t have any financial backing.  Oh, and with approximately 80 new businesses born in the UK, every single hour, it’s crucial that you take the time to position your brand at the forefront of your customers’ minds, especially in the digital world.

Today, one of the best ways of growing your brand is to invest in highly targeted digital marketing solutions that will allow you to connect, engage, and inspire your target market.

Let’s face it, digital marketing is faster, more versatile, and more streamlined than any traditional marketing tactic, which is one of the reasons why this form of communication has continued to increase in popularity.

If you’re a start up business and you’re looking to make your mark in the online world, we’ve created a helpful guide outlining why digital marketing is essential for new businesses – we hope you find it helpful!

What is digital marketing?

So what exactly is digital marketing? Although many small businesses recognise that they need digital marketing, many do not know what methods of communication are employed as part of an effective digital media strategy.

From blogs, online advertising, and SEO website content, thorough to social media, email marketing, and PPC (Pay-per-click) there are a whole host of innovative forms of digital communication that can be used to engage with your target market.

You can engage with your target market in real time

As an aspiring entrepreneur or new business owner, you will quickly realise that networking is everything when it comes to raising awareness of your product or service.

From connecting with customers and investors, through to engaging with potential partners and other businesses, there are a whole host of digital marketing solutions that will allow you to connect with the right people, at the right time.

Embracing a number of platforms that have the ability to help you to maximise exposure, digital marketing will allow you to reap the many benefits that come hand in hand a number of digital channels.

Embrace social media channels

Today, the majority of us are permanently attached to our smart phones ad tablets. And, with more people than ever before communicating, shopping, and connecting using social media, it would be foolhardy not to utilise these platforms and channels of communication as part of your digital marketing strategy.

The power of social media certainly should not be underestimated or ignored. Allowing you to connect with people that are genuinely interested in your brand, ensuring that you have a credible presence on all social media platforms is a great starting point when it comes to building relationships, managing your reputation, and of course, spreading the word about your products or services!

Some of the most popular social media platforms include Instagram, Facebook, Twitter, and Pinterest. Just remember, as a general rule of thumb, it’s definitely a case of quality over quantity when it comes to sharing content on social media. So, if you haven’t got anything good to say or share, simply don’t post it!

Whether you use social media to acquire new clients or to gain a credible online presence, digital media will allow you to directly target your audience based on the country they live in, their age, and their interests.
Embrace social media channels

Today, the majority of us are permanently attached to our smart phones ad tablets. And, with more people than ever before communicating, shopping, and connecting using social media, it would be foolhardy not to utilise these platforms and channels of communication as part of your digital marketing strategy.

The power of social media certainly should not be underestimated or ignored. Allowing you to connect with people that are genuinely interested in your brand, ensuring that you have a credible presence on all social media platforms is a great starting point when it comes to building relationships, managing your reputation, and of course, spreading the word about your products or services!

Some of the most popular social media platforms include Instagram, Facebook, Twitter, and Pinterest. Just remember, as a general rule of thumb, it’s definitely a case of quality over quantity when it comes to sharing content on social media. So, if you haven’t got anything good to say or share, simply don’t post it!

Whether you use social media to acquire new clients or to gain a credible online presence, digital media will allow you to directly target your audience based on the country they live in, their age, and their interests.

You can identify and understand your audience

The key to a successful digital marketing campaign is understanding your target audience. And, unlike conventional forms of marketing such as sponsorship and print advertising, digital marketing is a great way of collecting a broad range of data about your target market.

For example, by setting up analytics on your website, you will be able to access data that highlights how long your customers spend on your page, as well as the sites they visit after spending time on yours.

There are an extensive range of sophisticated analysis tools that will give you an insight into the needs and requirements of your target market, allowing you to market your product or service effectively.

But that’s not all… there are also a number of digital marketing solutions that can be used to predict the future actions of your target demographic too! This will allow you to boost retention rates, whilst ensuring that all of the components are in place to capture your audience when the time comes.

Cost effective

Due to its versatility and power to connect and engage with a worldwide audience, digital marketing is far more cost effective than traditional marketing – great news if you’re a new business on a limited budget!

Optimise conversion rates

Digital marketing will not only allow you to increase engagement rates, but it will also allow you to optimise conversion rates too!

There are a number of tools that will allow you to measure the success of the incoming traffic to your site. This means you will be able to determine the traffic that is converted into subscribers, sales or leads, as well as look at areas of improvement.

Earn people’s trust

Millions of people, in all corners of the world engage with social media platforms and other digital channels.

And, an increasing number of people are now connecting and engaging with their favourite brands online! So, as a new business, this offers the perfect opportunity to collect as many testimonials and reviews as possible about your product or service.

People trust people and when it comes to considering whether or not to purchase a particular product or service. In fact, it’s often the case that many people will base their decision about your brand based on what others have said.

Above all, building your brand through effective digital marketing will not only allow you to maximise exposure, but it will also allow you to inspire action and expand your reach to new markets, in all corners of the world, 24 hours a day, 7 days a week.

After all, digital marketing is an important step for any business, regardless of their size or status. Oh, and if you stand any chance of staying one step ahead of your competitors, it’s certainly worthwhile recognising the significant role digital marketing can play when it comes to growing your new start-up!

Embrace Digital for your Startup!

Here at Digital Ethos, we specialise in creating effective digital marketing campaigns that not only inspire action, but also achieve optimum results. If you have any questions about how we can help you to drive your start up business forward in the digital world, please do not hesitate to get in touch.

Our friendly and helpful team is always on hand to answer any of your questions and we always go that extra mile to deliver digital marketing solutions that meet your objectives and requirements.

26 May

4 ways to accelerate growth with effective digital marketing

Start up Business? – Here are 4 different ways to accelerate growth with effective digital marketing

As technology continues to advance at an unprecedented rate, more business than ever before are recognising the advantages of investing in digital marketing in order to accelerate growth opportunities in the digital world.

And, this is particularly the case for start up businesses looking to extend their reach, connect and engage with new audiences, and generate awareness on a wider scale.

Providing the perfect opportunity to communicate with your target consumers, in all corners of the world, 7 days a week, 24 hours a day, it’s no surprise that digital marketing is now recognised as one of the most effective and powerful communication tools.

If you’re a start up business and you’re looking to enhance your digital marketing campaign, we’ve created a helpful guide outlining 4 different ways to accelerate the growth of your brand by implementing a digital marketing strategy that meets your core business objectives.

Optimise your landing page

In today’s ever evolving digital world, it’s vital that you recognise the relevance and importance of investing in a website.

If you don’t, it’s highly likely that you will be left behind, as more people than ever before are shopping, communicating and engaging online. But, it’s simply not enough just to have an online presence.

In an over crowded digital world, it’s equally important that you optimise your landing pages in order to give you the best possible chance of being seen. A landing page that has been optimised will not only optimise traffic and conversion rates, but it will also help to increase sales.

This can be achieved by implementing a number of key digital marketing strategies that have been designed to remove distractions, capture user emails and deliver clear and concise messages in the most effective manner.

So when it comes to the design of your landing page, make sure there is an option to capture your customers email address as this will allow you to instantly convert your visitors into a potential leads. Many start up businesses offer visitors an incentive to reveal their email address. And remember, visitors to your site will already be interested in investing in your product or service, so this strategy is a great way of capturing highly targeted leads.

Create an easy to navigate website

The key to retaining visitors to your website is to create a user friendly landing page that has the ability to instantly capture the attention of your target market.

Populating your website with too many ads and too much information can be extremely off putting to visitors, and can actually deter them from investing in your product or service.

Instead, you should opt for a site that is clear, concise and easy to navigate. But that’s not all, you should also include clear call to actions that inspire visitors to invest in your product or service.

It’s equally important that visitors understand exactly what product or service you are offering from the second they visit your website. So make sure the quality of the writing and visual images populating your website are up to scratch. And, as a general rule of thumb, you should adopt the approach that less is more!

The content you use to populate your website should also be relatable and inspire action. This is a key component in any digital marketing strategy and you should take the time to understand how your target market prefer to consume information, as well at the platform this use the most.

Tone of voice is also important and this should reflect your brand identity, ethos and philosophy. If it doesn’t, it is highly likely that your target market will disengage with your brand.

Getting your strategy right is key to every digital marketing campaign

There are a whole host of effective digital marketing tactics that are perfect for complementing and enhancing a wide range of targeted digital strategies.

Allowing you to target and engage with your ideal customer profile, online behavioural advertising and influencer marketing are two of the most effective online marketing tactics.

Online behavioural advertising is a popular marketing method that involves collecting relevant date over a period of time. The data is then used to deliver targeted advertising campaigns that have been carefully selected to appeal to the specific preferences and interests of the type of customer visiting your website. You can also implement this marketing tactic on social media platforms such as Facebook, in order to maximise impact and engagement.

Of course, although implementing an effective SEO strategy is imperative, opting for a Pay-Per-Click strategy is even more important when it comes to utilising the power of digital advertising.

Then there’s Influencer Marketing. This tactic targets the node rather than the individual and is often used to reach your target market through Customer Relationship Management and paid advertising.

Stay in tune with digital trends

The digital world is constantly evolving and growing. With this in mind, if you stand any chance of standing out from your competition and growing your business at a rapid pace, it’s vital that you keep up to date with the latest digital trends.

This will not only prove instrumental when it comes to implementing an effective digital marketing strategy, but it will ensure that you are utilising every strategy and platform available.

At the moment, there are a whole host of relevant digital channels that have proved fundamental in the success of many start up businesses. And, don’t be afraid to try new and exciting strategies as part of your in integrated digital campaign!

For example, video content has continued to prove influential when it comes to adding a new dimension to many digital marketing campaigns, especially when it comes to connecting and engaging with consumers of all ages.

In fact, according the recent statistics published in the media, over 8 billion videos are viewed on social media platforms such as Facebook every single day. And with industry professionals predicting that high impact video content will account for 80% of Internet by 2019, now is the perfect time to invest in video.

And, there are lots of ways that you can make video content work for your brand, especially when it comes to delivering your brand’s core messages. However, if your budget doesn’t quite stretch to video content just yet, there are other ways that you can increase engagement and maximise awareness.

You can do this by making sure your brand has a prominent presence across all social media channels. Social media offers the perfect opportunity to initiate some creative digital marketing that is sure to grab the attention of your target market.
Above all, the digital marketing arena is now more powerful than ever before, and should be a key strategy employed by every start up business when it comes to extending your reach and maximising exposure.

After all, there are no other communication tools that will allow you to remain connected with your target market, 24/7, right?

Here at Digital Ethos, we specialise in creating effective digital marketing campaigns that not only inspire action, but also achieve optimum results. If you have any questions about how we can help you to drive your start up business forward in the digital world, please do not hesitate to get in touch.

Our friendly and helpful team is always on hand to answer any of your questions and we always go that extra mile to deliver digital marketing solutions that meet your objectives and requirements.

26 May

In-house Marketing or Outsource to an Agency

In-house marketing or outsource to an agency – what’s better for you?

Effective digital marketing is absolutely vital for any business – allowing you to reach out to new customers and reinforce your brand image and reputation amongst existing ones.

But a big question for many companies is whether to handle their marketing in-house or to outsource the role to an agency.

There are a number of pros and cons to consider for both sides of the argument, and it’s important that you carefully consider all options before making a decision.

On the one hand, in-house training is an investment for the future. However, it does require the investment of both time and funds in order to be successful. On the other hand, outsourced marketing allows you to access a team of skilled, experienced, and dedicated professionals as and when you need them. However, this approach can limit the development of your staff in terms of marketing experience.

It’s a debate that’s gone on for as long as we can remember. Ultimately, however, the decision will come down to which approach works best for your business.

So let’s take a look at the pro’s and cons of in-house marketing and outsourcing to an agency, in order to help you figure out which approach will be most beneficial for your business…

In-house marketing – the pros

Faster approvals

An in-house marketing team allows you to have more control over timescales, which typically means that ideas are generated and work is completed faster. Being in constant contact with your marketing team will also allow you to track goals and progress, and review your strategy more efficiently.

Product expertise

One of the key benefits of an in-house marker is that they have daily access to and contact with all departments in your organisation, allowing them to become an expert in your product.

This means that your marketers can learn about your organisation’s history and current roadmap, so they can build a long-term marketing strategy in line with your vision for the company. They can also learn about the finer details of how the product works directly from the development team, which means that they can market it in a concrete and effective way.

Alignment and communication

An in-house marketing team can communicate and align at any time because every team member is just a shoulder tap away. Daily interactions such as weekly meetings and regular catch-ups can help to reinforce the underpinnings of your marketing strategy.

In-house marketing – the cons

Cost

If you hire an in-house team, you will have to be prepared to pay a competitive wage to each member of the team. Depending on which area of the country you are based in, the average salary of a graphic designer or web developer is around £25,000 – £35,000. Although this could well be a price worth paying if you need someone on a full time basis, you could retain the services of an agency for far less and you won’t have to worry about sick pay or holidays.

On-going training

If you want to keep your in-house marketing team up to date, you’ll need to be prepared to invest time and training – identifying the training needed to keep your business one step ahead, and then paying for the training itself.

Let’s take SEO, for example, staying on top of SEO and securing a desirable Google Search result isn’t as simple as it might appear and you’ll need to stay up to date with the latest tools and techniques if you want to stay ahead of the curve and your competitors.

Staff retention

Following on from training, staff retention can also pose a problem to in-house teams. Although building the skills of your in-house team is an investment for your business, if more skilled and experienced staff start leaving for better paid positions, you’ll need to invest in staff and training once again.

Limited resources

Whether it’s due to time, budget, or lack of skills, your in-house team will have a limit on how much they can handle in terms of workload. If you decide to ramp up your marketing efforts at any point, it might mean taking on extra staff, or having to set much longer deadlines, which will limit your productivity in the long run.

Outsourcing – the pros

Cost-effectiveness

Outsourcing your marketing activities to an external agency can be extremely cost effective, typically costing you just a fraction of what it would cost to hire a full-time marketing member of staff. It also means that you won’t lose out on vital marketing time for holidays or sick leave, as there’ll always be a member of agency staff on hand ready to take over and ensure your campaign continues to run smoothly.

Diverse range of skills

When you outsource your marketing requirements to an external agency, you’ll have access to a huge range of skills and expertise – from web designers, copywriters, advertising specialists, and graphic designers, through to sales consultants, SEO consultants, social media experts, and programmers. To hire this level and diversity of expertise in-house, you’d need to invest a substantial budget in a huge team of staff.

Unrivalled expertise

Marketing agencies work in a dynamic, fast-paced environment and it’s essential that they keep their skills constantly updated and stay up-to-date with the latest industry trends. In order to attract clients and offer new and exciting, in-demand services, agencies needs to stay at the top of their game and compete in an often crowded marketplace.

Agencies also have the advantage of having built up experience in marketing for similar businesses across various industries, meaning they have plenty of knowledge that could benefit your company.

Flexibility

Another benefit of working with an agency is that it’s an extremely flexible way of working, allowing you to scale up or scale down services based upon your specific requirements. As your needs change, the agency will simply change the way in which they approach your marketing strategy.

After all, marketing encompasses a huge range of activities, from blogging through to technical SEO, and not every business will need all of these skills at any one time. And do you really want to spend thousands of pounds hiring a web programmer, for example, when you might not need them in eight months’ time?

Of course, although this is possible with an in-house team, it is far less straight forward as you will have a fixed number of staff with a specific set of skills. This means that you might even find yourself having to outsource specific tasks that you don’t have the skills or expertise to handle within your in-house team.

Free up internal resources

Outsourcing your marketing efforts will free up internal resources, allowing you to focus on what you do best.

All too often, marketing roles are given to existing team members as an extra element of their role. Staff with too many different responsibilities may feel pressured and overwhelmed, meaning that their marketing tasks are overlooked. Outsourcing your marketing to an outside agency will relieve pressure on your in-house staff and free up internal resources, allowing them to be focused elsewhere.

External Perspective

When you outsource your marketing division to an external agency, you will gain invaluable access to an external perspective. Looking in from the outside, the agency will be able to challenge you strategically from the very start of the project and offer advice on what has and hasn’t worked for other clients. This can be hugely valuable, particularly at times of major change or at the start of a new campaign.

Outsourcing – the cons

Less control

Putting your marketing strategy and activities in the hands of another company can be something of a daunting prospect for businesses – and that’s totally understandable.

Although you’ll need to sign everything off and your agency will usually go above and beyond to ensure that you are happy with the results, you won’t have as much control as you would do with an in-house team.

If you would like to discuss outsourcing your marketing with one of the UK’s fastest growing digital agencies please get in touch with the team today to arrange your free consultation.

17 May

What does Voice Search mean for you Local Business

Local Business Voice Search 2017

Virtual assistants like Alexa, Cortana and of course Siri together with advancements in technology, has led to an uptick in people using  voice search while looking for local services in 2017.

For businesses that rely on local search traffic to generate leads and sales, this has important ramifications for their digital marketing strategy.

OK Alexa, Can you tell me some stats on Voice Search in 2017?

Without stats and data it can often be difficult to allocate time and budget to a particular form of digital marketing. So to give you he lowdown on voice search, predictions and stats from current usage. Some of which are worth noting if you have local business.

The Voice Search Stat You Should be Paying Attention too right now!

First off the voice search statistic that is worth paying most attention too. When someone is out and about on their mobile, voice search is 3x more likely to feature local intent, great news! Customer are on your doorstep trying to find services or products locally.

“Mobile voice-related searches are 3X more likely to be local-based than text” via Search Engine Watch

Voice Search  Future Predictions

Much has been made about what the future hold for voice search, there are of course skeptics and ambassadors for moving to voice search over text.

“50% of all searches will be voice searches by 2020” according to comscore

“About 30% of searches will be done without a screen by 2020.” via Mediapos

“By 2019, the voice recognition market will be a $601 million industry”, according to a report from Technavio via Skyword.

Current Voice Search Usage

Nothing matters more than what current voice search usage looks like. You may be wondering if there is any current demand or if being an early pioneer of vice search means you will be biding your time to see the return on your marketing investment.

Google voice search queries in 2016 are up 35x over 2008” according to Google trends via Search Engine Watch

“40% of adults now use voice search once per day” according to comscore

“60% of people using voice search have started  in the last year” according to MindMeld

Why is Voice Search Becoming more Popular?

It’s not hard to see why. Voice searches are fast (we can speak at 150 words per minute, whereas our type rate is only 40 wpm), convenient (instant, hands-free) and becoming reliable… well maybe!

“Humans can speak 150 words per minute vs type 40 words per minute” via Katherine Watier

“42% say that use while driving is  a reason for using voice search” Katherine Watier

Voice Search is convenient, hands-free, and an on-the-go alternative to typed mobile and desktop searches. What’s not quite as obvious is how this latest evolution of search will impact local businesses and local SEO.

So how can businesses ensure they aren’t left behind when it comes to local Voice Search?

Voice search is a growing trend that has been on the radars of SEO Agencies for the last few years.

A recent trends report from Mary Meeker’s found that Google voice search queries in 2016 are up 35x from 2008, something to a local business should take not of for sure!

Wondering what you need to know about voice search as a local businesses? Here are a few of the most important ways voice search is changing traditional local search engine optimisation strategies.

The way People are Searching is Changing

Longer Search Queries

The way people type compared to the way the speak is very different. When people search online through type the search query is normally kept quite short. However when someone uses voice search to conduct a search, we tend to use longer more sentence like commands and phrases. Local businesses can take advantage of this shift by optimising their websites for long-tail local search terms that aren’t yet being heavily targeted by any of the competition.

Conversational Style Search Terms

As well as using longer search queries when we talk to a digital assistant instead of typing we also use a more natural language and tone. .

When you come to write content a key way to optimise this should be by writing in a conversational tone of voice and select the kinds of phrases that are most likely to be used when speaking to a personal assistant.

It’s a good idea to look back at the business’ recent analytics to see which natural-sounding keywords are bringing traffic to the website.

Because of Google limiting what you can see in analytics, you’ll also want to look in Google Search Console and consider using other third party tools like SEMrush (A tool we love and use every day at Digital Ethos). This will allow you to figure out what customers are saying when they use voice search and provides a great starting point for developing a strategy to target voice search as it gains popularity in the coming months and years.

People Want Answers Now

One of the most common current uses for voice search is asking informational type questions. Personal Assistants look to replicate search engines by providing the best and most relevant answer to your question.

This is more convenient than making users wade their way through a list of possible answers (unless the search results don’t match the user’s intent, which is another important issue to consider). However, this also makes it harder for businesses to rank in voice search results.

The solution for local businesses to preform well in voice search? Include the question and more specific information that answers questions unique to the business, niche and industry.

Figure out what your customers want to know and build a content strategy around answering those exact questions. Remember the key ingredient,  focus long-tail keywords and write in a natural tone of voice.

How to rank your Local Business Website for Voice Search

When Google is deciding to rank your website for voice search there are 3 main ranking factors;

Relevance: Does your website answer the user’s question at great depth and knowledge?
Distance: Mainly used for locality, how close is your businesses location from where the potential customer is?
Prominence: How well does your page rank in organic search? Have you amassed good reviews?

If you consider each of these when optimising your website for voice search in 2017, you will have a higher chance of being presented as a result.

Understanding How Customers use Voice Search to find Local Services

Understand how potential customers are using voice search to find what they are looking for is pivotal.

Before you begin anything, you should completely understand the way in which voice search can be used and how your target audience is using it. This will give you a better insight into how you can optimise your website for their needs and rank in the voice search results.

Be Mobile Friendly First

This has been the case for a couple of years now but your website must be mobile responsive. Having a mobile friendly website is one of the key signals that Google will look out for when ranking your website for local voice searches, as most of these local voice searches will be carried out on a mobile device.

Local On Site Optimisation is a Must

As well as being mobile friendly, your website must also be local search friendly. This means that it is optimised for its location. This can be implemented rather easily by including your location, phine number, opening hours and local directions on the key pages within your website, ready for Google to understand and index.

Consider Key Search Queries, Think like the Best

Think about the queries to add to your page titles. These are the things that you know consumers will be saying into their devices when using voice search. For example “What is the best pizza place in Leicester”. Adding phrases like “The best” will be picked up on by Google and give your website a better chance of being included in voice search results.

Customer Engagement

It has been reported that websites get 4.8 times more engagement from intelligent searches (including voice search) compared to standard searches so it is well worth considering optimising your website for voice search as more and more people begin to look for local services through voice search.

What’s to come for Local Voice Search?

Local voice search and the strategies for local businesses to rank in these results will continue to evolve as Personal Assistants get smarter and as consumers’ usage and comfort level increases.

In the meantime, let us know what you think will be the biggest adjustment for your local business will be when it comes to targeting voice search in 2017 and the future.

 

17 May

Giles Refoy Business Development Manager

A Day in the Life of A Business Development Manager at Digital Ethos

Giles Refoy joined us at Digital Ethos as a Business Development Manager little over 6 month ago. We spoke to Giles to find out what a ‘typical day’ is like, what is success – and what he most enjoys about Business Development.

Hi Giles, what is your background?

I’m a Business & Marketing Graduate from the University of Gloucestershire, where I received 2nd Class Honors in Business Management & Marketing Management with French. I spent much of my early career years in senior sales management roles working for companies such as Tesco, IKEA, Homebase and the Co-Operative.

Why did you decide on a career in business development?

I’ve always had a passion for developing businesses and products – which I have done with varying success! Having worked in retail successfully for the most part of my career I just decided I needed a change, something where I could be rewarded monetarily for the hard work I do and not just a thanks and the potential for promotion every few years. They say it’s nothing ventured nothing gained so I decided to make a huge change and left my retail career behind me to work in Russia in financial services sales.

Why?

Well that is a good question, I was approached by a recruiter on LinkedIn and was asked to go to a presentation about working in Russia, and me being me I decided to go and to see what the opportunity was. Having attended I thought to myself I have been afforded the opportunity to work abroad in a reputable company on a new career path and if all else fails I will simply fall back into retail. That was 6 years ago now and I have not looked back.
I was in Russia for just over a year and it was incredible, the training and support to achieve daily targets was great however I missed the UK and decided to return and put into practice what I had learned so I began outsourcing my skills to small start ups who needed sales help but who did nit have large budgets, I maintained low overheads so was able to contract a below industry rates which gave me that edge on more expensive solutions from companies offering the same sales services. My network grew and I began being referred to other companies and I eventually built a small team and a small business called ‘By Appointment Only’. I had not considered doing this and after 4 years decided I wanted to go back to what I loved about Business Development and wanted to work under my own steam and this brought me to Digital Ethos.

Business development has been the perfect route to give me exposure to a wide range of sectors – and working with a fantastic range of innovative businesses, right at the sharp end.

So what does a typical day at Digital Ethos look like for you?

We manage and design campaigns for various clients at Digital Ethos so I have to carefully plan each day. I spend the first part of my morning making sure all meetings are confirmed and everything is running smoothly. Then it’s the calculated plate spinning which all Business Development Managers need to have firmly under their belt as the needs of the business change daily from a task perspective. However a normal day starts with confirming meetings, then to call all prospects who have been sent quotes and/or campaign guidelines with a view to converting them from prospects into Digital Ethos clients. I then begin the job of choosing which industry sector to start prospecting. On average I make between 50 & 80 calls per day, plus sending emails, sending out quotes, writing meeting/client briefs and preparing the teams for their campaign calls. I wear many hats and have to keep everything I do diarised and scheduled so as to not miss any opportunities.

I will then review all client and prospect contact to track engagement and follow up on any interest, as well as any follow ups logged in my CRM. It is important to not only find new leads but keep in touch with existing ones to build a relationship with them. Business development isn’t a quick sale, it’s about building a relationship and a mutual opportunity for the client and the lead.

The most exciting part of my day happens in the afternoon. It’s time to call the leads I have been contacting via email. This is the opportunity for me to deliver a great pitch and offer them the value proposition of Digital Ethos. If all goes well the main part of these calls is about discovering how we can serve the needs of the prospect and this can go in any direction, so I really have to be prepared to discuss anything Digital! I finish the day by reviewing the day’s activity and sending out subsequent emails to provide new contacts to follow up on the next day and updating the team.

What do you love most about the job and what is its most challenging aspect?
I love learning about new industries and the work of our clients, from creative social & digital platforms to scientific research & mobile applications all the way through to automation, recruitment, food & beverages, fashion, financial services, e-commerce and new emerging technologies the list is endless in this rapidly growing world we live in. The challenging part is understanding, the industry and the purpose of our clients sufficiently to be confident and comfortable talking to decision makers to then be able to identify and develop genuine new business opportunities.

What do you do in your free time?

In my spare time well I believe it or not I get the opportunity to perform on stages all over Europe as a Drum & Bass MC. I love to travel and also have a love for Italian and Mediterranean food so holidays tend to be in that part of the world.

What competencies do you think makes a good BDM?

1. A passion for business and what you are selling.
2. Adaptability and the drive to learn about varying industries
3. Being able to use your initiative to spot an opportunity from an insight, or challenge.

Do you enjoy a target driven environment – why?

Working in a target driven environment such as Digital Ethos has given me the encouragement to develop and focus on delivering success for myself and our clients. Winning new business and building relationships is exciting and varied within a Digital Agency, I also feel it enriches me as a person as I am exposed to so many different business models, needs and also cultures. I know that the results are down to me so nobody will be harder on me than myself and that I also love as I control my performance.

17 May

Google Adwords Extensions

Google Adword Extensions – Complete Guide 2017

What if your Ads could stand out from your competition and you could improve click through rate in your AdWords Campaigns AND have a positive effect on your Quality Score? AdWords Ad Extensions let’s you acheive all of this!

What is an Ad Extension Anyway?

Ad extensions allow you to show extra information to your potential customers about your business. They provide the opportunity to add more information to your ad than the basic headline, URL, and ad copy you’re traditionally able to use.

This extra information helps your ad to stand out and get clicked, which in turn will lower your cost per click and in many cases improve conversion rates. This additional prominence gives you improved visibility and added value. Therefore, if you’re looking to boost your paid search performance you should be utilising Ad Extensions. Not only are they easy for businesses to implement, they are displayed at no additional cost.

Ad extensions that are currently available to all advertisers include:

• Sitelinks
• Callout extensions
• Structured snippets
• Call extensions
• Message extensions
• Location extensions
• Review extensions
• Price extensions
• App extensions
• Affiliate location extensions

Within your Adwords account, you may only use a handful of these extensions, depending on your industry. Within every account, you should be utilising sitelinks, callouts, call and review extensions. These can be applied to almost every industry.

How much do ad extensions cost?

Ad extensions do not add any additional cost to your campaign. Google say that on average extensions can increase your CTR by 15%. Ad extensions can increase your quality score, which in turn decreases your cost per click. Therefore, a lot of the time, once you’ve optimised your ads with ad extensions, you can see the cost decrease.

According to Google, “The Ad Rank for your ads with extensions is adjusted for the expected impact of ad extensions and other ad formats by taking into account the relevance, click-through rates, and the prominence of your extensions. The more prominence your ad receives, the more impact ad extensions will have on your Ad Rank”.
When and where can extensions be shown?
Depending on the position of your ad on the Google search results page will depend on whether Google shows your extensions or not. Due to the limited amount of space available above Google’s organic search results for ad extensions, and ads in higher positions get the first opportunity to use this space for extensions. For example, an ad that is in top position gets the opportunity to show all their extensions, whereas ads in fourth position may only highlight 1 or 2 of the extensions they’ve asked Google to utilise. In the below example, you can see that as we go down the paid for listings, the amount of ad space decreases:

Men's Leather Jacket Adwords Extension Example

There’s a limit to the number of extensions each of the lower positions may receive, and in general, you won’t be able to get more prominence from ad extensions than you would from moving up an ad position.

Where can I add extensions into my campaign?

From your AdWords Dashboard Select the campaign or ad group you would like to add your extensions to. Ad extensions can be added at the campaign or ad group levels however, they are only available for Search Network Only and Search with Display Select Text Ads.
1. Select the Ad Extensions tab
2. Click the View: drop-down menu

Adwords Extension Part 1

3. Select the extension you’d like to add, type in the additional information and your extensions should be approved within 24 hours. Usually, this process is much shorter than 24 hours.

If you are looking for a PPC Agency Birmingham, please get in touch with any questions related to paid search and we would be happy to help.

13 Jan

How to Maximise your Website’s Potential

Get the most from you Website in 2017

A website is one is one of your most powerful communication tools, allowing you to connect and engage with your target market, 24 hours a day, 7 days a week.

And with the digital world constantly evolving, it’s more important than ever before that you recognise the importance of investing in a website. If you are looking for web design Leicester then Digital Ethos have all the experience to get the most out of your digital project.

But to maximise your website’s potential, it’s vital that your website is performance focused, responsive and engaging. This is particularly important when it comes to driving traffic and giving your business a competitive edge.

If your website is struggling to drive and generate targeted traffic or even engage with the right people at the right time, we’ve created a helpful guide outlining some of the ways that you can unlock your website’s full potential.

After all, if you stand any chance of making a lasting impression in the digital world, it’s vital that you are able to get the right messages to the right people.

Update your website regularly

It’s super important that you keep your website update with fresh content. This is because if the articles and information on your website is incorrect or outdated, this can have a huge impact on your reputation.

Uploading regular content not only helps you to connect and engage with your target market, but it also allows you to optimise SEO as search engines love new sources of information and up-to-date content.

On the same note, if you haven’t got anything worth saying, don’t say it. A site that is populated with pointless and uninspiring content can deter visitors from engaging with your website just as much as having stagnant content there.

Optimise SEO

There’s no point having a website if no one can see it, right? With this in mind, it’s important that your site has all of the components needs to drive traffic to your website.

SEO involves employing techniques to drive traffic to your site, making it easy to find online. The process involves implementing various SEO strategies in order to achieve a higher ranking on well-known search engines such as Bing, Google and Yahoo.  You can achieve this by ensuring that your website features lots of SEO enriched content and focuses on incorporating lots of key word phrases that your customers would naturally search for. Elements such as Meta tag descriptions, title tags and internal links can also help.

There are a whole host of Leicester SEO experts that can help you to maxmise your website’s full potential, allowing you to drive traffic and spark engagement with the right people at the right time.

Keep things simple

When it comes to the design of your website, it certainly pays to keep things simple. This is because a site that is confusing and cluttered with unusual fonts and bewildering buttons can instantly deter visitors from exploring it further.

Your website should be clean, simple and easy-to-navigate with clear calls to action. There are a whole host of Digital marketing agencies in Leicester including Digital Ethos that can help you to unleash your website’s full potential.

Digital Ethos is a leading, performance-focused web design agency in Leicester. For further information about our digital services, please do not hesitate to contact us.

Think about how your website will function when used with other devices

More people than ever before are browsing the Internet on the move.

With this in mind it is vital that your website is compatible with mobile devices and tablets, otherwise you risk losing traffic and customers.

But that’s not all…Google actually prioritises sites that are Google Friendly, so make sure you check in with your website designer to make sure that your website is compatible with mobile devices.

Choosing the right website design agency in Leicester

Whether you’re based in Blaby, Charnwood, Harborough, Hinckley, Melton, there’s no shortage of digital agencies in Leicester. However, it’s important that you connect with an agency that understands your objectives and most importantly, can turn your vision into a reality.

01 Dec

4 Reasons to Invest in SEO

Why you should invest in Search Engine Optimisation

Are you looking for SEO in Leicester? Step this way! We’ve compiled the top reasons to invest in professional SEO services for your business.

Search Engine Optimisation (SEO) has been an important marketing tool since search engines first popped up on the digital horizon.

What is SEO?

SEO is all about making your website easy to find online. It’s about implementing various strategies and techniques in order to increase the amount of visitors to your site by obtaining higher ranking in popular search engines such as Google, Yahoo, and Bing.

SEO Leicester

Here at Digital Ethos, we offer SEO services in Leicester. Our team of SEO specialists will help you to embrace SEO to grow your business and increase your website’s online exposure.

We can help you with a wide range of core SEO services, including everything from content strategy, local SEO, and organic SEO, to SEO consulting, link earning, and in-depth reporting. Taking a results-driven approach, in just a matter of months, our Leicester SEO experts will produce real, tangible results.

Why should I invest in SEO services?

If you haven’t invested in an SEO campaign yet, now’s the time to get on board! Whether you aren’t convinced that SEO is effective or you don’t think you’ve got the budget, our team will help you to implement an effective, cost-effective SEO strategy that works for you.

Here are just some of the reasons why your Leicester business should invest in SEO services…

It works!

You’ve probably heard that SEO is dead. But as the saying goes, you shouldn’t believe everything you hear! SEO is far from dead – it’s just constantly changing, meaning that you need to stay on top of the relevant tools and techniques if you want to make the biggest impact.

The fact is, SEO works and there is plenty of evidence to prove it! From search traffic and referral traffic, to increased brand visibility and reputation, SEO is proven to bring a whole host of benefits. The key is employing qualified SEO professionals who understand the tools and techniques that work. Our SEO experts in Leicester will be more than happy to go over some statistics and case studies with you…just ask!

It’s here to stay

Again, despite what you might have heard, Search Engine Optimisation isn’t going away any time soon. No matter how the internet and, specifically, search engines change, SEO looks set to continue to play a key role in digital marketing. It will simply adapt as the algorithms and technology behind search engines evolve. Even as visual and video content becomes more and more prevalent, these types of searches still rely on keywords, just as traditional text-based content does. 

Internet Marketing is cost effective

In comparison to other marketing and digital marketing tactics such as pay-per-click advertising, social media marketing, and lead purchasing, SEO is relatively cost effective and typically provides a good return on investment and campaigns can be adapted to meet your budget requirements.

Over time, the ROI of SEO increases. This is because, every piece of content you create, every link you build, and every strategy you implement is permanent and will help to increase your authority and visibility over time.

Increasing importance of Search Engines

For many of us, the first thing we do before investing in a product or service is to search it online, right? In fact, studies have shown that 80 – 90% of consumers now search for reviews online before committing to making a purchase. And, with smart phones, tablets, and other connected devices becoming increasingly central in our day to day lives, this number is expected to rise. It won’t be long before almost everyone searches for products and services on the web so it’s important that you give your business the best possible chance of being found. SEO will help ensure that potential customers find your business.

Digital Ethos provides SEO services in Leicester. For further information or to discuss your requirements further, please do not hesitate to contact us.

18 Nov

5 Web Design Mistakes that Small Businesses make

Avoid these 5 web Design Mistakes in 2016 & Beyond

There’s no denying that technology is advancing at an unprecedented rate, right? After all, almost every one of us now communicates, shops, and carries out all manner of every day tasks online.

With this in mind, it really is more important than ever before that every business recognises the importance of cementing an online presence if they stand any chance of connecting and engaging with new, potential, and existing customers.

And for small businesses, investing in a website is a vital marketing tool for promotion, sales, and awareness. So it’s important that your website reflects your brand identity, ethos, and philosophy. Your target market should know what you do and who you are as a business in an instant and there should be no ambiguity when it comes to your product or service.

With this in mind, it’s important that you get the design of your website just right, as failure to do so can result in loss or profits, traffic and ultimately revenue.

We’ve created a helpful guide outlining 5 common design mistakes that many small businesses make without even realising. Digital Ethos are known for offering the best web design Leicester has to offer.

Over powering design that is fussy and unclear

When it comes to designing your website, it’s important that it is easy-to-navigate, responsive and engaging.

It’s important that your website drives and retains traffic. So make sure that it is not too flashy or busy as this can instantly deter users from engaging with your site. Over populated websites that are confusing and unclear also don’t look great on mobile devices or tablets.

And remember, if your customers cannot figure out how to use your site in the first 3 seconds, it’s highly likely that they will disengage and look elsewhere.

No call to action

All successful websites feature a clear call to action. After all, if your customers do decide to invest in your product or service, a clear call to action will tell them what they need to do next.

So whether you want them to buy your service or product, sign up to your businesses’ monthly newsletter or even contact you directly, it’s vital that your website is able to successfully direct your customers to do what you want them to do.

So many small businesses forget to incorporate a call to action on their site.

Out of date content

If your website is populated with out of date content, it’s not going to do you any favours when it comes to your reputation.

This is because keeping your website updated with fresh and engaging SEO enriched content not only helps to optimise your Google ranking, but it also shows that you’re a business that can communicate effectively with your target market.

So many small businesses fail to recognise the significance of keeping their website updated with fresh content, resulting in lack of sales, engagement and traffic.

Poorly designed website content

So many small businesses choose the DIY route when it comes to designing their website, resulting in poor performance and engagement.

Your website is one of your core and most powerful marketing tools, allowing you to connect and engage with customers, in all corners of the world 24 hours a day, 7 days a week. Therefore, it’s vital that you recognise the importance of investing in a professional website designer.

Whether you are looking for a web designer in Harborough, Hinckley, Melton, Blaby, Melton or Charnwood, investing in a professional website designer in Leicester will ensure that your website performs to optimum standard.

Digital Ethos is a leading, performance-focused web design agency in Leicester. For further information about our digital services, please do not hesitate to contact us. Our friendly and helpful team is always on hand to answer any of your questions.

Don’t try and target everyone

Depending on the service or product you offer, you should understand your target audience and how to engage with them.

So rather than trying to accommodate every type of visitor, pin point your most frequent users and concentrate on creating the best user experience for them.

Remember, before you begin your search for a Leicester-based digital agency, make sure you do know what you want to achieve from the design of your website.

07 Nov

How to find the best Web Design Agency in Leicester

How to find the best Web Design Agency in Leicester

It’s fair to say that there is no shortage of web design agencies in Leicester. But, with so many web designers to choose from, it can be difficult to know which one to choose to work on your project, right?

Whether you’re based in Blaby, Charnwood, Harborough, Hinckley, Melton, or anywhere in between, there are plenty of quality-focused, web design companies out there ready and waiting to help. But, if you want to achieve the best possible results, it’s important that you carefully consider the different digital agencies in the Leicester area before deciding which one will be best for you.

After all, your website is an essential tool for your business. In fact, if you don’t have a web presence in today’s digitally focussed world, some might argue that you don’t really exist at all.

So here are our top tips for finding the best web design agency for your project in Leicester…

Where are you now?

First things first, before you begin your search for a Leicester-based web design agency, it’s important to identify where you are now, and where you want to go. The majority of companies looking to hire a web designer, will be in one of three scenarios:

  • They have an existing website that they want to update and make minor improvements to
  • They have an existing website that they want to totally re-launch
  • They don’t currently have a website and need to build one from scratch

Carefully considering which category you fall into will ensure that you find a web design agency that can meet your needs and expectations.

 

What do you want to achieve?

Once you’ve identified where your web presence is now, you need to think about what you want to achieve with the help of your web design agency. What are the main aims and goals of your site?

So, for example, is your priority return on investment? Is your focus on building a strong, visible brand? Or do you simply want to provide information about your products or services online?

Developing a clear understanding of what you’re looking to achieve will help you to understand what you need from your web designer and this, in turn, will help you to identify who fits the bill.

 

What’s your Web Design budget?

When choosing a web design agency, cost is a key factor that can really influence your choice when appointing a new company.

When it comes to web design, you can save money by cutting corners but this can impact on the long-term results. It’s all about finding the balance between ‘you get what you pay for’ and value for money.

Consider how much you can realistically afford to spend and make sure you understand the difference between cost and value.

The proof’s in the pudding!

It’s all very well an agency telling you that they can produce great results, but do they have any hard evidence? Can they show you examples of work they have completed in your sector?

The more an agency understands about your industry, the better equipped they will be to meet your business needs.

As well as asking the agency for testimonials and examples of work, you should also ask around your business network to see whether anyone has worked with the agency before. You’re bound to know someone in Leicester that’s worked with your prospective agency and they could provide a real insight into how the company works.

 

Adequate Communication

To achieve the best possible results, communication between you and your web designer is absolutely key. So when you’re considering different agencies, it’s important that you select one that you are able to effectively communicate with – can you understand what they are talking about? And vice versa?

You should also think about how you like to communicate with an agency – if you’d like to have to option to pop in and speak to them face to face, make sure there are based in an area of Leicester you can easily access.

 

Design Preferences

As well as looking at the technical factors of a company’s web designs, it’s important to consider whether you actually like style of designs that the web design company produces. After all, each agency will have its own unique style and approach to design.

 

Digital Ethos is a leading, performance-focused digital agency in Leicester. For further information about our digital services, please do not hesitate to contact us.

13 Oct

5 Things to Consider when choosing a Social Media Management Agency

social_media_marketing

There’s no denying that the digital world is growing at an unprecedented rate. With this in mind, it’s more important than ever before that companies of all shapes and sizes grow their business on line.

This begins with ensuring that you establish a strong online presence. There are a whole host of social media platforms that will allow you to connect and engage with mass audiences, in all corners of the world, 24 hours a day, 7 days a week.

This will allow you to connect with the right people, raise awareness of your brand, inspire action, and increase sales. More people than ever before are using social media to reach out to new, existing, and potential audiences, so if you stand any chance of gaining a credible online voice, it’s important that you embrace these powerful channels of communication.

Of course, when you’re busy running your business, it can sometimes be difficult to keep your social media channels updated with engaging contact that will inspire engagement and interaction. A lot of businesses also struggle to update their social media platforms with highly targeted content that achieves optimum results.

But this is where a professional social media management agency comes in…

There are thousands of social media management agencies out there, and choosing the right one for your business needs can be a minefield. After all, if you choose the wrong company, this could have a huge impact on the success of your social media campaign.

If you’re struggling to choose a social media agency – you’re in the right place. We’ve created a helpful guide outlining 5 things you should consider when choosing a social media management agency in Leicester.

 

Do they have a proven track record?

 It’s very easy for an agency to tell you how good they are but do they have a proven track record?

If an agency is good at what they do, they will be more than happy to share case studies of recent projects they have worked on. With this in mind, you should always ask to see links to social media campaigns that the agency is currently managing for their clients. This will give you an idea of the results they are able to achieve and whether or not the results achieved align with your individual business goals! If they have a website, check if they have listed testimonials on there too!

 

Has the agency made an effort to understand your business goals and objectives?

If an agency is committed to helping you to grow a strong social media presence, they will make an effort to understand your business goals and objectives from the offset.

This is important as it will allow the agency to create a tailor-made strategy based on your business targets, especially when it comes to expanding your reach online.

 

How will they measure the success of the social media campaign?

 Once you hire a social media management agency to update and manage your social media accounts, it’s important that you are both on the same page when it comes to setting out tangible performance indicators.

This will allow you both to measure the success of the campaign and evaluate different aspects of the campaign. So when you make initial contact with an agency, ask them how they plan to measure the success of the social media program they initiate.

Examples of success metrics include social media reach, social media engagement, social media growth, lead generation and website traffic. The social media agency should always have a clearly defined plan.

 

Do they have experience working on social media campaigns in your industry?

This is an important question to ask as they if the company has experience leading social media campaigns in your sector, the more likely they are to achieve the results you want. After all, it’s important that the agency understands your target audience and market.

 

Ask the agency if they outsource their work?

It’s understandable that you will want to know who is managing your brand and monitoring your social media platforms, right?

With this in mind, before you commit to a certain agency, check whether or not they will manage your account in-house or whether they will outsource the work. If they are outsourcing the project, you should steer on the side of caution, as an agency that becomes the ‘middle man’ can quickly run into problems.

 

 

05 Oct

How to get the best out of your web design agency

web

When it comes to bringing an external agency in to handle an aspect of your business such as your website, it can go one of two ways. You’ll either have an incredible experience and be thrilled with the work, or you’ll find yourself wishing you’d never agreed to work with them in the first place – you’ve probably heard plenty of horror stories, right?

But it doesn’t have to be that way! If you approach the project in the right way, there’s no reason why you can’t build a positive relationship with your agency and have a stress-free, even enjoyable experience.

As web designers in Leicester, we have plenty of experience when it comes to working alongside clients, and we’d like to think that building strong, positive relationships with them is what we do best!

So, here’s our guide to how to get the best out of your web designers in Leicester and beyond…

 

Know what you want

Having an idea of what you’re looking for will save you (and your web designer) time, money, and frustration. Do some research – what sort of colours do you think work well together? Have you seen any other sites that you really like? The more information you can give your web designer the better.

After all, the options in web design are endless, so if you don’t really know what you want, it could result of weeks, months, even years of tweaks and changes until you are happy. And that’s not productive for anyone!

 

Define your target audience

From the moment you begin your project, make sure the web designers really understand your target audience.

Remember that, if your designers don’t truly understand the target audience, they could quite easily present the site in the wrong way. Just because you are incredibly familiar with who your audience is, doesn’t mean that your web designer will be after you’ve thrown a few key words at them – it’s your job to make sure they understand.

 

Communication

 In any relationship, communication is key. And this is certainly applies to working with your web designers in Leicester!

Being clear and concise with your ideas is absolutely vital. If your web designer is going to stand any chance of interpreting the brief properly, you’ll need to ensure that you articulate your goals and objectives effectively.

Make sure that you check in with them on a regular basis (without seeming like you’re checking up on them, of course!) and make sure that you always respond to their communications. Let’s face it, if they’re asking you for information, it’s probably crucial to the progress of the project and failing to respond will simply hold everything up.

 If you have any concerns or queries, just speak up and raise them, rather than waiting until the end and being disappointed with the end result. If you don’t like something, think about why you don’t like it, and make sure you communicate that clearly. Constant, clear, two-way communication will make the process smooth and stress-free for everyone.

 

 Deadlines

 Deadlines are essential in any web design project and it’s vital that they are adhered to by both sides. So, before you start, agree on a timeline that both parties will stick to.

Whilst many clients think that it’s just the designer that needs to stick to deadlines (they’re the paying customer after all!), if you aren’t able to provide approvals, information, or content by an agreed deadline, you risk holding the project up considerably.

And if something feels like it’s taking too long, ask your web designer why – something that seems simple to you might actually take a lot of time and work!

 

Don’t Rush 

Whilst it’s important that your web designers meet your deadlines, it’s also important, as the client, to remember not to rush them. After all, this can impact on the quality of the finished product.

So, whenever possible, give your web designer as much time to complete your project as possible (within reason, of course!).

 

Build an on-going relationship

 Many business owners hire a web design agency to design or redesign their website, then sign off the job, pay the bill, and walk away.

But to get the best possible results from your site, it’s important that you invest in an on-going programme of development. So stay in touch with your web designer and implement a programme of long term refinement and development that will not only ensure that your site is constantly optimised, but will also mean that you avoid the substantial cost of a complete redesign.

30 Sep

How to improve your Google search engine rankings

rankingoogle

It doesn’t matter how visually impressive your website is or how many great testimonials you’ve got, if your website doesn’t rank well with Google, you might find that you struggle to attract traffic to your site, never mind convert that traffic into sales.

But why does it matter where you rank on Google? Well, for a start, higher rankings mean more traffic. As a general rule, the higher your ranking is, the more organic traffic your site will get from Google – the top 5 ranked sites usually get over 60% of the search traffic.

What’s more, because Google is the world’s most popular search engine, it is trusted by users around the globe. People known that, if they are searching for something on Google, they will usually find what they are looking for – so ranking highly is a sign of trust and authenticity.

So, here are our top tips for helping you to improve your Google ranking…

 

Content is King

 Contrary to popular belief, ranking on Google isn’t about stuffing your content full to the brim with keywords. At least it isn’t anymore.

Although, at one time, it was possible to secure a search engine ranking with dull, uninteresting content providing it contained plenty of keywords, this is no longer the case. Today, Google puts a lot more emphasis on having quality, relevant, and contextual content that will be of genuine value to readers.

Oh, and it’s worth remembering that copying and republishing content from other websites won’t work because the originality of the content is really important for Google rankings!

So, if you’re wondering how to rank highly on Google, first and foremost, it’s all about creating engaging, interesting, and unique content that your audience actually wants to read and share.

 

Stay Relevant

 And, whilst we’re talking about content, you also need to update your content regularly and ensure that it remains relevant. Regularly updated content is seen as one of the best indicators of a site’s relevancy, so make sure you keep it up to date and fresh!

 

 Link, Link, Link

If your content is linked to and by other sites that Google considers to be ‘good’, your rankings should automatically improve.

As well as linking to external sites, you should also add internal links to other pages on your website. These internal links will help Google to understand what your content is all about and they’ll also help your readers to find new pages on your site.

However, just as unnatural keyword cramming is no longer effective, Google is also cracking down on unnatural link-building. So ensure that you keep everything natural if you want to make maximum impact.

 

Speed it Up

Speed is a known ranking factor for Google – a website page that loads quickly can get better Google rankings than one that loads slowly. The website’s loading speed is also important for usability.

 

Mobile Friendly

 In today’s fast paced, always-on-the-move society, the vast majority of us spend a large proportion of our online time accessing the internet on mobiles, tablets, and other smaller-screen devices. In fact, over 40 % of organic traffic comes from mobile devices.

With this in mind, it’s more important than ever before that, if you want your content to rank highly on Google, you need to ensure that your website is fully responsive and mobile-friendly.

In fact, Google not only tends to rank mobile friendly sites higher, but it actually penalises websites that return errors when accessed via mobile!

So, to keep Google and your audience happy, it’s well worth investing the time and money to ensure that your site, and the content on it, is mobile friendly.

 

 Sharing is Caring

 In today’s social media-focussed world, it’s vital the sharability of your content is hugely important. After all, the more your content is shared and distributed, the more visibility and traffic you should generate. This, in turn, will lead to more natural links being developed from genuine websites and sources.

So, if you want to boost your Google rankings, make sure that your content caters to the needs and expectations of social media users.

 

 Call in the experts

 If you want help ranking your website on Google, it might be time to call in the experts! Here at Digital Ethos, we can help you to ensure that your website is fully optimised for Google’s search rankings and implement a programme to ensure that it continues to rank as highly as possible.

30 Sep

Why you should hire a professional website design agency

header

It’s more important than ever before that businesses recognise the importance of investing in an online presence.

Over the past decade, the digital world has continued to expand at a rapid pace, paving the way for a whole host of opportunities when it comes to connecting and engaging with new, potential and existing audiences around the world.

After all, the digital world never sleeps. Instead, it allows businesses to connect and engage with their target market 24 hours a day, 7 days a week.

With this in mind, it’s important that any business that wants to grow their business online, invests in a professional website that will become a leading source of information and engagement.

If a business doesn’t invest in a presence online, they risk losing potential customers, especially as more customers than ever before are shopping, communicating and interacting online.

And when it comes to designing your website, it’s important that it is engaging, interactive, responsive and of course able to drive traffic. A professional website design agency can help you to do just that.

We’ve created a helpful guide outlining why you should hire a professional website design agency…

  

Search Engine Optimisation

It’s not only important that your website looks good, it’s also important that it is able to be seen. After all, there’s no point in populating your site with high impact visuals if no one is going top see them, right?

A professional website design agency will be able to ensure that your website is SEO enriched, ensuring that it ranks highly on search engines such as Google! This is important, as if your customers are not able to find your site easily, you will not achieve the results you are looking for when it comes to engagement.

 

Bespoke Design

A professional website design agency will ensure that the design of your website reflects your brand’s identity, philosophy, values and ethos.

This is because a professional website designer will be able to design your new website based your individual requirements, after carefully evaluating the products and services you provide.

Unlike many DIY site builders, a professional web designer is not limited to certain templates and designs, allowing them to map out and design your site based on your bespoke requirements.

 

High Impact Visuals

In a competitive online community, it’s important that your website looks the part visually.

A professional website designer is highly skilled when it comes to maximising the visual impact of your website by ensuring that your website’s colours, graphics and navigational components are use-friendly.

It’s important that visitors to your site enjoy using it, and that they are able to find what they are looking for quickly and easily! A poorly constructed website that fails to inspire action or engage with your customers is never going to win you clients.

 

Embrace the latest technology

Technology changes on a daily basis, as new and exciting technologies are constantly populating the web.

Professional website designers are constantly in tune with the latest ways to attract visitors to your site. This is because they always embrace the latest trends in order to ensure the optimal success of your site.

A professional website designer will also use the very latest software applications, and will be able to help out with hosting, email, domain as well as general IT services.

 

Maintenance service  

Once you are happy with the design of your new website, it’s important that you keep it updated on a regular basis. This means it will require continual maintenance to ensure that it is always performing to the highest standard.

A professional website design provider will also offer maintenance service that will ensure that your website is kept up-to-date with fresh content. This level of on going support will allow you to make sure that your website is compatible with all devices, and performing the highest possible standard.

Remember your website is the face and voice of your company so it’s important that it reflects who you are, what you do and how you want to be seen.

 

This is vital if you stand any chance of giving your business a competitive edge in the digital world

After all, a smart, intuitive and high impact website will allow you to connect and engage with the right audience, in all corners of the world, 24 hours a day, 7 days a week.

16 May

A “go to” gardening resource prepares to launch their brand new website with a little help from Digital Ethos

A “go to” gardening resource prepares to launch their brand new website with a little help from Digital Ethos

Having joined forces with digital marketing company Digital Ethos, a new gardening resource, GoTo4Gardening, is preparing to launch its brand new website – a unique platform that provides a whole host of gardening related hints, tips, and advice.

The brainchild of Jack Haffner, GoTo4Gardening is an online gardening resource that provides access to the very latest advice, information, and gardening news, allowing users to reap the benefits of a reliable resource aimed at garden enthusiasts of all ages and abilities.

Designed to break down social barriers and bring people together through shared interests and hobbies, the launch of GoTo4Gardening will aim to unite gardeners from all social backgrounds who have one thing in common – a passion for gardening.

 

Jack Haffner, Founder of GoToGardening.co.uk said: “We decided to launch GoTo4Gardening as a gardening website that will make a difference and bring people together. We have therefore created a website that is not only a mine of gardening information, but it also has sections such as “Our Community”, where people can get together to start and manage projects such as cleaning up their local park, or helping elderly or disabled members of the community with their heavier gardening chores.

“We have a free Classified section where gardeners can buy and sell both new and used garden equipment, and of course we have a members forum where members can discuss gardening issues, and post comments.”

From seeking advice about the black spots on your roses to selling your lawnmower, GoTo4Gardening is a user-friendly platform that allows users to learn invaluable skills, expand their gardening knowledge, and even access insider inputs from a host of outdoor experts.

Jack added: “I found Digital Ethos whilst surfing the web looking for a comprehensive online web build and marketing solution for my employer. I was so impressed with their attitude, experience, and geniality, that I decided to use them to launch my own project GoTo4Gardening.”

With offices in Barnsley, Leicester and London, Digital Ethos is a digital marketing company that has vast experience in providing engaging and fully responsive website and marketing solutions to a wide-ranging client base, across a whole host of specialist industries.

 

Chris Ward, Technical Director at DigitalEthos.net said: “We have worked with Jack and his company for quite some time now and have enjoyed watching the concept behind GoTo4Gardening come to life. As part of this project, we were asked to deliver a website build and marketing plan for GoTo4Gardening. We loved the idea behind GoTo4Gardening right from the start, and our aim was to translate the concept of the business into an easy-to-navigate website that reflected the brands identity and ethos.

“Above all, we pride ourselves on delivering an efficient, effective and high quality service that focuses on establishing strong relationships with each and every client we work with. This is important to us and an area of our business that we will not compromise on.”

GoTo4Gardening.co.uk has just launched and with a clear sense of direction and endless enthusiasm, the online resource looks set to connect with and resonate with a diverse range of garden enthusiasts.

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